Fred Ampel broaches a topic that tends to bring out passionate opinions for AV integrators — and that’s selling direct. Business has changed a lot in the last few decades, and not just because of the internet. Is an expectation of loyalty reasonable in this day and age? Is it treasonous to look outside of a distribution model that has served a company well for a long time, or is it just business? Read Fred’s column and be sure to leave a comment with your thoughts.
Enjoy the issue!