Latest headlines: Jonathan Brawn on 8K, Dr. Fred Ampel on direct sales, plus news from Optoma, Hall Research, Signagelive, ClearOne, BroadSign, Atlona and more
April 25, 2019 | Volume: 17 | Issue: 16
Fred Ampel broaches a topic that tends to bring out passionate opinions for AV integrators — and that’s selling direct. Business has changed a lot in the last few decades, and not just because of the internet. Is an expectation of loyalty reasonable in this day and age? Is it treasonous to look outside of a distribution model that has served a company well for a long time, or is it just business? Read Fred’s column and be sure to leave a comment with your thoughts.
We all engage in the click-to-buy button scenario at some point, and for a lot of industries and businesses, it's the best way for them to operate. It’s fast, cost-effective and eliminates multiple layers of complexity, especially for very small businesses and low-cost products that cannot support the higher overhead that comes with actual people. But when the products in question require support, configuration, installation and design into a system, the need for face-to-face, people-to-people selling and service is not really an option — it’s a necessity. Or at least it should be.
Does 8K really matter? What will make it better than 4K? Why would we use 8K? My personal answer… Why not? 8K delivers four times the resolution of 4K (yeah, you’ve heard that one before), but also consider WHY that matters. The concept here is not just resolution, but pixel density.