We were at Digital Signage Expo last week in Las Vegas, where we shot videos from every booth on the show floor. We also covered the show with interviews, news stories, social and more, which you can see on our show MicroSite here.
At DSE, there was a lot of data collection and analytics software being shown, and today Mark Coxon talks about one in particular from Mad Systems, and how it works with digital signage content. Also be sure to check out Anthony Coppedge’s article about retaining AV salespeople. Anthony’s been writing up a storm lately with business- and marketing-related columns with deep insights into what’s required for success — here’s a link to all his pieces, in case you’ve missed any and are looking for a kickstart with regards to sales and marketing.
Finally, we’ve spent the last year working on a project for DOOH — Digital Out of Home — in partnership with the Digital Signage Federation (DSF), IAB, DPAA, Geopath and OAAA, the first time all five of those organizations have come together to work on one guidelines document. The end result is a five-section, 80+ page guide for network owners, as well as a glossary with more than 400 terms. You can download the entire guide here for free. Be sure to let us know what you think.
Enjoy the issue!