Today Lee Distad has more advice on sales, this time on not underselling to your customer.
Many of you were probably around when InFocus purchased Proxima, the #1 and #2 projector brands, respectively, back in 2000. If you weren’t, you may not even recognize the Proxima name, but back then, as someone on Gary’s recent LinkedIn post commented, it was akin to Coke buying Pepsi. Gary was at the InFocus office on that fateful day, and recounts the story in this issue. We also just received the news today that InFocus is getting out of the projector and display business, and “looking at new strategies.” It’s a complete coincidence that Gary took a look back at what happened with InFocus and Proxima this week, the same week that InFocus made such an announcement. Read both stories below. We’ll continue to report on the InFocus situation as it evolves.