RavePro — Volume 16, Issue 24.2 — December 27, 2018
Latest headlines: Dr. Fred Ampel on clients not updating technology, Mark Coxon’s most popular Tweet of the year, Gary Kayye on digital signage content creation, Joel Rollins’ year end predictions and more
December 27, 2018 | Volume: 16 | Issue: 24.2
It’s just about the end of the year, and this is our final rAVe ProAV Edition issue of 2018. The team here at rAVe wishes you and your family the happiest of holidays! Enjoy the issue, and see you in 2019.
As an industry, we assume everyone is "up-to-date" on their software, hardware and all related issues. Let’s be very, very clear about this — they aren't.
As people and as an industry, we have an amazing capacity for empathy and inclusion as well as a deep-rooted appreciation for hard work and results. Perhaps if we made those the core value propositions of our businesses as opposed to the widgets and thingamabobs we sell, we may find a promising future in the ever-changing world of technology.
Content Creation is the "killer-app" for digital signage. Once relegated only to the big advertising agencies, content creation for digital signage is now a service that all of us should be participating in. The data supports it and the networks can manage it. Easily, too.
Well, here we are again. The holidays are upon us, so it is time to pour a glass of, well, whatever a sales rep sent me for the holidays and summon my internal psychic. Each year at this time I write a final column for the year, summing up what I think the year has brought our industry, and making some predictions for the year ahead. Making the predictions for the year is the easy part… It’s the “summing up” part that is difficult, so I will content myself with just a few observations.