RavePro — Volume 16, Issue 23.1 — December 5, 2018
Latest headlines: Mark Coxon on whether the AV industry has the right soft skills to survive, Anthony Coppedge on reverse engineering the customer’s journey, plus news from IntelliVision, Yamaha, Optoma, Salamander, TrueConf and others
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December 5, 2018 | Volume: 16 | Issue: 23.1
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There is some really cool industry news below — the NSCA announced that their 2019 Excellence in Business Awards are now free to enter. The awards are no longer pay-for-play. Good work, NSCA! Find the entire article under Industry News.
“In a world where technology is becoming easier to operate and easier to integrate, is being technically adept the key to being successful?” Mark Coxon asks this and a couple of other important questions about the future our industry and how we can find strength in the AV industry getting soft. Check out part one of this conversation below: “Is the AV Industry Getting Soft?”
Product news from IntelliVision, Extron, Luxul, Salamander, Yamaha, NEC and AtlasIED can also be found below. Plenty of all-around news from UCC to channel partner programs.
Talk next week! And I’ll let you know if we get the six to eight inches of snow forecasted this weekend in North Carolina. (I am doubtful).
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+ Reverse-Engineering the Customer’s Journey [Anthony Coppedge]
Each potential new client has a preferred future state where they want to see themselves. This is not the same place you want them to be, which is purchasing and using your products/services. The customer doesn’t think like you do, seeing themselves as the buyer of gear; instead, they see how their problems are solved, pain is alleviated or new possibilities realized. This will involve technology, but the technology is not the tail wagging the proverbial dog.
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Copyright 2018 – rAVe [Publications] – All Rights Reserved.
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