While you all work within the digital signage space, I’m sure you know that the “it should just work” mentality is not always the most helpful or realistic. Why, yes, signs should work. But how should they work? Who are the people that will likely see this messaging? What is the best way to get the message across to this audience? Yeah, there are way more things to think about than it “just working.” Read Mark Coxon’s latest for more information on this state of mind.
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