Latest headlines: Hope Roth on the chip shortage, Mark Coxon on AV being more than the sum of its parts and news from Extron, C2G and more.
March 31, 2022 | Volume: 15 | Issue: 6
Hey there, Ed #AVtweeps! It’s Katie this time. How has your week been?
Take a look at a piece by Hope Roth that takes a deep dive into the chip shortage. I’m the first to admit that I don’t understand how or why the chip shortage happened, so this article was a great read that helped me learn more about the supply chain! Get a better understanding of the chip shortage issues in Hope’s piece here.
Another column for you this week comes from Mark Coxon. In “AV Is More Than the Sum of Its Parts,” Mark discusses how AV systems that don’t work together fully can make for a bad user experience. He gives an example of how amusement park rides can make passengers feel sick if the illusion of G-force from a ride doesn’t match the visuals of an AV projector. Since AV is more than just its parts, making systems perform better together should be the ultimate goal!
That’s all for now. Have a great rest of your week and weekend!
It’s a scenario currently playing out at AV integrators all over the world. After a difficult year of pandemic-induced budget cuts, a client accepts a proposal for an install or upgrade. Paperwork gets signed. Purchase orders get cut. Product orders go out. And then … the waiting game begins. Phone calls are made. The waiting continues. More phone calls. More waiting. From the manufacturer to the distributor to the integrator, all anyone can do is wave their hands and say, “well, you know, chip shortage.”
If you’re looking at someone on the left side, you should hear audio coming from that location. The sound should come from the position of the visual focus, as otherwise there will always be a disconnect in the brain on the source (your visual attention is straight ahead but your auditory attention is focused above you). It may not make you vomit, but it will cause fatigue over time.