Latest Headlines: AV Industry Mourns Icon John Stiernberg, Mark Coxon Talks AV Friends and Foes
Volume 15, Issue 21.2 — November 15, 2017
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Industry News Audio Projection Control & Signal Processing Displays Media Players, Recording & Distribution
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AV Friend or AV Foe?
By Mark Coxon rAVe Blogger
When I was in residential AV, real estate agents were some of my best allies. I made alliances with agents who worked directly for the builder to assure that all the spec homes they started had security, home theater, and whole house audio pre-wires in place. I also relied on them to introduce me to the buyers who bought these properties later in order to have the opportunity to complete these pre-wires with speakers and electronics at move-in.
I also had alliances with the resale realtors in the local area realtor groups. They allowed me to do technology assessments on their custom home listings so they could sell all the AV features they may not have understood were installed. I did these reports in return for an introduction to the new homeowner to help them update their systems after move-in.
At the time it was a great arrangement for all involved. I was the tech expert and they were the home experts. But what if the home expert IS the tech expert?
I ran across an interesting marketing campaign by Coldwell Banker the other day that asks this question:
Who is the Only Real Estate Brand with Smart Home Specialists?
They have been working with CNET and the CEA and have even developed a Smart Home Staging Kit with August, Lutron and Nest to help their clients sell their homes in a competitive market. They also tout smart home certified agents and listings, although clicking through ironically yields this page as of today.
Where does all this leave us as AV professionals, especially those in the residential CEDIA crowd?
In a good place actually. Coldwell Banker is doing a great job of communicating the smart home message to buyers, and if you dig a little deeper, they use a service called Pro.com to link professional AV companies to their buyers to install staging kits. If you’re a residential integrator, you may want to sign up as odds are, the home owner will continue to expand their system to include more systems and areas of the home over time.
With agents being encouraged to talk tech with buyers, they will definitely want/need some tech experts in their back pocket to help more tech savvy buyers with extended advice and trickier technology challenges that go beyond the “out of the box” capabilities.
This means networking with Coldwell Banker is an obvious must, but perhaps less intuitively, networking with agents of other real estate brokerages may be even more important. Agents at other firms most likely will be MORE motivated to develop their own technology resources to assure they don’t lose clients to their more technologically astute counterparts.
At the end of the day, technology is always a changing marketplace and new challenges arise all the time. It may seem that on the surface Coldwell Banker is creating competition. However, in reality they are really creating opportunity through increased consumer awareness and their need for a well versed labor pool to install the staging kits they are promoting, as well as the peripheral services that surround them.
A rising tide raises all boats. Float baby, float.
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AV Industry Loses Another Icon as John Stiernberg Passes
John Stiernberg, 66, president and founder of Stiernberg Consulting, passed away Nov. 11, 2017, after a months-long battle with cancer.
A Chicago area native, John was deeply committed to his college sweetheart and wife of 45 years, the former Jeanne Broughton. Together they founded Stiernberg Consulting in 1993, a seminal business development consultancy within the music, audio-video, and entertainment technology industry. Despite his influential role as a guiding force behind many of the industry’s success stories, John maintained an intentionally understated, behind the scenes profile to keep the spotlight on his clients.
An accomplished bluegrass and gospel musician, John was an ardent music lover and aficionado, with an encyclopedic knowledge that spanned multiple genres and eras. He embraced technology with equal fervor, cultivating a keen insight and understanding of consumer and professional technologies. But it was John’s business acumen that informed his work, guiding the CEOs and business trajectories of the industry’s dominant players and rising stars.
A fervent supporter of music and technology education, John was active in numerous trade organizations including NAMM, InfoComm, NSCA, and CEDIA. A dynamic keynote speaker, he was a frequent contributor to industry publications, creating hundreds of white papers and reports, and authoring the acclaimed music industry guidebook, Succeeding in Music: Business Chops for Performers and Songwriters.
John was an amazingly thoughtful man – very humble and unassuming, yet brilliant. I had an opportunity to work directly with him on a long-term-strategy committee for NSCA years ago and it would be hard to name another person as customer-focused or as respected as he was
John is survived by his wife Jeanne; his mother, Myra Stiernberg, of Tillamook, OR; brother Donald Stiernberg and sister-in-law Ilene Stiernberg of Skokie, IL; niece Bonnie Stiernberg of Brooklyn, NY; nephew Charlie Stiernberg of Chicago, IL; and brother-in-law Matthew Broughton of Ripon, WI.
In lieu of flowers, the family has suggested a donation to one of many charitable causes John was committed to, including the NAMM Foundation, as well as Bay City United Methodist Church, Bay City, Ore.
Memorial services are pending. Please share your memories of John below in the comments.
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ACER Buys Most of AOPENAOPEN and Acer announced today a private placement of shares. With this private placement, Acer becomes the largest corporate shareholder in AOPEN, followed by Wistron Corporation.
AOPEN is known for its expertise in high-reliability devices. This move brings to the table AOPEN’s deep commercial knowledge in applied computing platforms, IOT edge devices, and its vast network of specialist channels and partners. AOPEN remains the only commercial device provider developing technology across all operating systems, including Google Chrome OS.
This alignment between AOPEN and Acer ensures an increased geographic sales footprint and broader access to research and development resources. AOPEN will also share in Acer technology, particularly in the hybrid cloud technologies space.
AOPEN device solutions (e.g., signage, self-service, analytics, cloud-based rapid development and control platforms) allow companies swifter adoption in the IoT space. Close alignment between AOPEN and Acer propels the use of these technologies, with the confidence that AOPEN end-to-end, customizable solutions will help companies realize their key business objectives.
AOPEN deploys its solutions to over 100 countries, from SMB to Fortune-listed organizations. Key use cases include supermarkets, banks, fashion retailers, governments, gaming venues, and public transport.
Through combined global resources and channels, and with joint synergy, AOPEN and Acer are deploying new solutions that enhance business and secure a competitive edge. The strength of its cooperation is also what brings Acer into the management of AOPEN operations.
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AVIXA Announces ISE 2018 Professional Development ProgramAt Integrated Systems Europe (ISE) 2018, Feb. 6-9 at the RAI Amsterdam, AVIXA, the Audiovisual and Integrated Experience Association, will present a comprehensive professional development program, featuring a variety of education sessions, partner conferences and free FlashTrack sessions.
ISE is a joint venture between AVIXA and CEDIA, the two leading industry associations for the global audiovisual industry. In 2017, the fast-growing show welcomed more than 1,200 exhibitors and 73,000 attendees.
“It’s important in any profession to be on the forefront of changes and breakthroughs in your industry. With that top of mind, when AVIXA designs its education programs, we’re selecting leading experts who can deliver the intelligence needed for AV professionals to keep pushing this industry forward,” said Pamela M. Taggart, CTS, senior director of development Europe, AVIXA. “We’re pleased to offer a rich professional education at ISE 2018 a huge stage where the industry unites from all over the globe.”
As part of its professional development program at ISE 2018, AVIXA will host four distinct education tracks that highlight changing expectations in the AV industry. Attendees can select sessions from the following tracks:
- User Experience: This track will examine AV through the eyes of the end user and will feature engaging discussions, case studies, and activities to help attendees create exceptional experiences for their clients.
- AV/IT: Attendees will explore the challenges and opportunitiesin the ever-evolving digital world by studying the latest protocols and applications.
- Design: System design is transforming into integrated experience design, and the rules are changing. The design track features sessions to help AV professionals develop better design strategies.
- Emerging Trends: What’s new in technology, business, and end-user culture? The emerging trends sessions will focus on latest trends in the evolving AV industry.
In addition, AVIXA will host two half-day conferences at ISE. In partnership with the AV User Group, the conference “Enterprise AV Integrated Experiences” will focus on the end user with discussions about real-world projects, exploring how to create value within an AV firm by focusing on the customer experience. In addition, the “Higher Education Integrated Experience Design” conference, in partnership with the European University Information Systems (EUNIS) and Standing Conference for Heads of Media Services (SCHOMS), will focus on transformation in the design of learning and collaboration spaces across university campuses around the globe.
AVIXA will also host FlashTracks, free 20-minute education sessions, at its stand (13-N110) all four days of the show. These FlashTracks are designed for AV professionals of all experience levels and will focus on hot topics in the industry, such as interactive digital experiences, 4K, the user experience, and much more.
ISE attendees can access all AVIXA courses with an All Access Pass (AVIXA members early bird, €250; non-members early bird, €325). This pass grants attendees entry to as many sessions as they’d like. Additionally, a joint AVIXA and CEDIA Super Pass is available for €350 for members and €425 for non-members (early-bird pricing), which will give attendees access to education content from both associations. Early-bird pricing lasts until Jan. 8, 2018.
In addition, making its debut at ISE this year, is the TIDE (Technology. Innovation. Design. Experience) conference, which will explore the creative forces shaping the AV industry and how businesses can leverage these concepts. Taking place Feb. 5, the day before the ISE show floor opens, TIDE will bring together designers, brand marketers, architects, integrators, and live events producers to share their different perspectives on AV. These innovators will demonstrate the dynamic results and incredible experiences that come from design thinking.
For more information on AVIXA’s professional development program and to register for sessions at ISE 2018, go here.
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JL AUDIO Releases NEW Fathom 8-Inch In-wall Subwoofer System JL Audio announced the launch of a new 8-inch version of its Fathom IWS in-wall subwoofer systems. The new 8-inch Fathom IWS system joins the previous 13.5-inch driver models in the Fathom IWS lineup.
The 8-inch Fathom IWS systems feature a compact enclosure that utilizes extensive architectural techniques to improve rigidity, while maintaining a minimal footprint to facilitate installation in more applications regardless of wall construction. A unique port design vents through a slot located at the perimeter of the driver mount, to enhance efficiency and low-bass output. Inside the enclosure is an all-new, long-excursion, 8-inch thin-line woofer, designed and built specifically by JL Audio for these products. The system is driven by a rack-mountable DSP/amplifier with up to 600 watts of clean power, and programmed specifically for each system. A complete set of Fathom® signal processing features are in the amplifier, including a powerful, 18-band Digital Automatic Room Optimization (D.A.R.O.) system and a true two-way crossover with high-pass outputs, all accessible via an easy-to-use, menu-driven interface and LCD display.
Fathom IWS-SYS-108 and IWS-SYS-208 specifications include:
- Enclosure Type: Ported Enclosure
- Driver(s): 8-inch (nominal diameter)
- Effective Piston Area: 31.62 sq. in. (0.0204 sq. m.) for each woofer
- Effective Displacement: 47.5 cu. in. (0.78 liters) for each woofer
- Amplifier Power: 300W RMS short-term (IWS-SYS-108), 600W RMS short-term (IWS-SYS-208)
- Amplifier Dimensions (HxWxD): 1.75 in. x 16.84 in. x 13.63 in. (44 mm x 428 mm x 346 mm)
- Amplifier Net Weight: 13.5 lbs. (6.12 kg)
- Enclosure Dimensions (HxWxD): 61.63 in. x 14 in. x 3.25 in. (1,565 mm x 355 mm x 83 mm
- Cabinet Finish: Black Texture-Coated
- Wall Opening Dimensions (HxW): 9.75 in. x 9.75 in. (248 mm x 248 mm)
- Grille Dimensions (HxW): 10.50 in. x 10.50 in. (267 mm x 267 mm)
- Grille Finish: White (paintable)
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Wisycom Launches New Two-Channel MPR52-ENG Wisycom introduced its new MPR52-ENG Dual Diversity Receiver today. This addition to Wisycom’s range of products was designed for professional applications.
The new MPR52-ENG now has two built-in diversity receivers with both analog and digital outputs. With up to 790 MHz bandwidth in the 470/1260 MHz range, the MPR52-ENG features next generation multi-band front-end filtering. The software selectable wideband and narrowband DSP-FM operation gives users options based on their project needs. Country specific Surface Acoustic Wave (SAW) filters are also available (USA: 935-960 MHz and Japan: 1240-1260 MHz).
The MPR52-ENG features an extreme low noise Voltage-controlled Oscillator (VCO) with ultrafast spectrum scanning for optimal quick and easy setup. The automatic scan and transmitter programming works via infrared technology. This receiver is DSP-based for extreme flexibility and multi-companding operations. It is able to be monitored and controlled through USB and Wisycom Manager 2.0 software, which transforms the MPR52-ENG into a quick and low noise portable spectrum scanner.
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Roland Professional A/V Introduces the XS-62S Six-Channel Video Switcher and Audio Mixer Roland Professional A/V is introducing the XS-62S, an integrated six-channel video switcher and audio mixer with PTZ camera control capabilities in a space-saving design, optimized for installed or portable live event, recording, broadcast and streaming productions. This latest addition to Roland’s comprehensive line of video production solutions delivers a powerful feature set in a compact 1RU form factor and can be operated by a single user from easy-to-use front panel controls or remotely from a Mac or PC or programmable interface.
The Roland XS-62S supports seamless six-channel switching between four SDI inputs, featuring de-lacer along with scaled HDMI and RGB inputs from computer, tablet and other video sources, plus two still images stored in internal memory. Two SDI and two HDMI outputs may be assigned to program (PGM), preview (PVW) or auxiliary (AUX) buses. The multiview output displays all six video input sources, two still images and PGM and PVW outputs with audio meters. Three video switching modes are available, enabling the XS-62S to handle a wide range of applications, including presentations, performances and special events, corporate AV conferences and distance learning.
In PGM/PST Mode, the XS-62S operates as a traditional video switcher, enabling the grouping of multiple images on a single screen, with independent assignment to the AUX bus supporting confidence, downstage monitor or additional presentation screens. Downstream keyer (DSK), which supports both luminance (black/white) and chroma (blue/green) keying, plus PinP (picture-in-picture) functionality, enables compositing of titles, graphics and inset video. PinP may be selected in circle, heart or diamond shapes in addition to the typical square or rectangle.
Dissolve Mode offers video switching and composition with cross-dissolve to the PGM bus and is suitable for a system where the user directly operates the main unit in a meeting space or event. The separate AUX bus is also available in Dissolve Mode.
In Matrix Mode, the XS-62S allows individual video input signals to be assigned to three different destinations on three buses with fade-to-black seamless switching. This mode is effective for routing signals in applications using multiple screens while simultaneously mixing program audio and controlling PTZ remote cameras.
The XS-62S features an 18-channel audio mixer with four TRS jacks and an RCA stereo pair, plus audio de-embed from the six video inputs. Roland’s innovative discreet eight-channel analog audio embedding enables the operator to select which audio source to embed separately to SDI outputs 1 and 2, for example, to fix audio issues or separate multi-language audio sources when editing after an event.
In addition to the high-quality pre-amps, powerful on-board audio processing includes a high-pass filter, gate, compressor, three-band EQ and delay, plus the ability to select audio-follows-video channels. Processing may be controlled from the front panel screen menus or using Roland’s powerful Remote Control Software (RCS). Integrated auto-mixing automatically adjusts the audio inputs based on weighting, ensuring even levels for the room mix, recording and web streaming even from hard-to-manage sources as multi-microphone discussion panels.
The XS-62S is designed for direct control and intuitive operation by a single user in any AV application, with a dedicated menu screen and audio volume knobs easily accessible on the front panel. Programmable PTZ camera control eliminates the need for individual camera operators through one-touch recall of preset camera positions and angles, combined with the audio auto-mixer, allows the operator to focus on switching video.
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Hitachi Intros 5,000-Lumen Laser ProjectorToday Hitachi America introduced the LP-WU6500 laser projector as its newest member of the solid-state laser (SSL) projector line, specified at 5,000 lumens and a native WUXGA 1920×1200 resolution. Solid state laser projectors have a maintenance-free life, up to 20,000 hours and no changing lamps or replacing filters.
With WUXGA 1920×1200 resolution, the new 5,000-lumen laser projector is equipped with a built-in 1.65x zoom lens, HDBaseT, three HDMI digital inputs and is suitable for long life usage with an expected 20,000 hours of maintenance-free operation. Like other SSL projectors from Hitachi, the LP-WU6500 is eligible for the OneVision program for higher education facilities.
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Christie Intros Crimson Series Projector
Designed specifically for staging and high-usage applications, the new Christie Crimson projector line uses 3DLP laser phosphor technology and have lumens outputs up to 25,000. Featuring an IP5X sealed, solid-state laser light source, all Crimson projectors weigh 165-pounds and are spec’d at 2000:1 contrast ratio. The launch includes two models – the 1920 x 1200 (WUXGA) resolution WU25 and the 1920 x 1080 (HD) resolution HD25.
With Christie BoldColor Technology, these projectors have their TruLife electronics electronics for ultra-fast processing up to 120Hz and includes Christie Twist (image warping and mapping) and is, of course, compatible with all Christie processing products. The line is ILS lens compatible and inputs include HDMI, DVI, 3G-SDI, HDBaseT and ChristieLink (QSFP + Fiber). They re compatible with 4K up to 12-bit color 4:4:4.
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InFocus Intros Six New IN110 Series “Value” Projectors InFocus Corporation announces the immediate availability of six new entry level projectors for use in boardrooms, classrooms and on the go. The IN110xa series and IN110xv series round out InFocus’ line of “value” solutions, now upgraded with improved image performance, up to 3,500 lumens, dual-HDMI inputs and a 15,000-hour lamp that adjusts to the perfect level of brightness based on the type of content being viewed.
For connectivity options to connect to content, the IN112xa, IN114xa and IN116xa are equipped with all the standard connectivity needed for the classroom or conference room, including dual HDMI, VGA, S-Video and 3.5-millimeter audio ports, supporting the video and audio requirements of demanding users. The IN112xa, IN114xa, and IN116xa models deliver 3,500 lumens of brightness and an 18,000:1 contrast ratio for whiter whites, darker blacks and excellent image sharpness no matter what the image is being projected on, including beige walls, whiteboards or blackboards.
For bright images in any light at a low cost, the IN112xv, IN114xv and IN116xv models feature up to 3,400 lumens and a 16,000:1 contrast ratio.
To further extend the life of the battery, the IN110 series comes with the Eco Blanking feature to instantly dim the screen when the projector isn’t being used and reduce the lamp’s power consumption to 30-percent.
The IN110 series is priced from $499 to $710 list. Here are all the specs. Leave a Comment
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Atlona Ships HDR-Capable 4K HDMI-Over-HDBaseT Extender Atlona is shipping its AT-HDR-EX-70-2PS transmitter/receiver kit. Designed for both residential and commercial applications, it’s designed to extend 4K/UHD HDMI signals over HDBaseT with support for High Dynamic Range (HDR) formats.
The HDR-EX-70-2PS extends 4K HDR by combining latency-free, visually lossless (meaning it’s compressed but they say you can’t tell) compression with HDBaseT. Transporting signals up to 4K/UHD at 60 Hz with 4:4:4 chroma sampling (8-bit color) over Cat6a or Cat7 cable, the kit can extend 1080p video up to 230 feet (70 meters), while HDR-enhanced 4K content can be carried up to 130 feet (40 meters).
The new extender supports all video resolutions, audio formats – including PCM plus Dolby and DTS formats – and color spaces encompassed in the HDMI 2.0a specifications. Able to pass metadata for HDR content, the solution supports the 4K HDR10 standard at 60 Hz (4:2:0 chroma subsampling, 10-bit color) plus additional HDR variants. Additional key features include support for HDMI data rates up to 18 Gbps and HDCP 2.2 compliance for the transport of protected content.
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Extron Intros New 4K/60 HDMI Switchers With Ethernet Monitoring and Control Extron just introduced two new HDMI switchers that support data rates up to 18 Gbps and signals up to 4K/60 with 4:4:4 color sampling. The two input SW2 HD 4K PLUS and the four input SW4 HD 4K PLUS are HDCP compliant, and support HDR, 12-bit Deep Color, 3D, Lip Sync, HD lossless audio formats and CEC pass-through. The switchers provide automatic input cable equalization up to 25 feet (7.6 meters) on Extron HDMI Pro Series cable. The switchers are easy to operate using the front panel controls or auto-switching. Ethernet, RS232 and contact closure ports provide ample options for integration with any control system. Both models feature EDID minder, which maintains communication with connected devices and ensures that the HDMI sources power up properly and maintain correct video output.
To simplify integration, the SW HD 4K PLUS provides integrator-focused features, including automatic input cable equalization, automatic color bit depth management, indicators for monitoring and troubleshooting, as well as peripheral device power on the output. Automatic input cable equalization corrects for signal loss due to lengthy input cables, ensuring signal integrity up to 25 feet (7.6 meters), when used with Extron HDMI Pro Series cable. The SW HD 4K PLUS automatically adjusts color bit depth based on the display EDID, preventing color compatibility conflicts between source and display. Front panel LED indicators provide immediate visual confirmation of HDCP authentication and signal presence for each input and output. If HDCP-encrypted content is transmitted to a noncompliant display, a full-screen green signal provides immediate visual confirmation that protected content cannot be viewed on that display. The SW HD 4K PLUS also provides +5 VDC, 250 mA on the HDMI output for powering peripheral devices such as an Extron HD 4K 101 Plus cable equalizer.
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Comprehensive Introduces New CHE-HDBTWP230K – HDBaseT Wall Plate Extender Kit (up to 70M) with HDMI, VGA and AudioComprehensive launched its new HDBaseT Wall Plate Extender TX/RX Kit (up to 70 meters) with HDMI, VGA and Audio (CHE-HDBTWP230K). Comprehensive’s HDBaseT Wall Plate Extender Kit is a complete solution for extending audio/video signals from a Blu-ray player and a laptop to the HDMI input of a projector.
This kit includes one wall plate and one receiver and extends HDMI, VGA and stereo audio signals up to 230 feet with a 1080p resolution over a single Cat5/Cat5e/Cat6 unshielded twisted pair network patch cable via HDBaseT technology. Connection to the wall box is easy using the 90° cable connectors. Auto switching displays the last connected device, use the front button for manual switching or serial RS232 switching option from a control device. Supports any OS and requires no driver set up. Bi-directional power allows easy connection to either the wall plate end, or receiver end. HDCP and EDID are supported via HDBaseT.
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Atlona Ships AT-HDR-H2H-44M HDMI 4K with HDR Matrix Switcher
Atlona is now shipping the AT-HDR-H2H-44M HDMI matrix switcher, a 4K HDR-capable 4×4 matrix switcher for HDR in a 1RU form factor. The HDR-H2H-44M supports all video resolutions, audio formats, and color space formats encompassed in the HDMI 2.0b specification. Atlona claims that it has fast switching and that it supports 4K/UHD video at 60 Hz with 4:4:4 chroma sampling (10-bit color) and HDMI data rates up to 18 Gbps, while HDCP 2.2 compliance enables switching of protected content.
The HDR-H2H-44M offers HDMI audio de-embedding for each output, enabling two-channel PCM or multi-channel surround sound audio to be sent to AV receivers or soundbars via corresponding TOSLINK digital audio outputs. Further easing integration, the switcher includes EDID and HDCP management features and can send CEC signals independently to each output for controlling individual destination displays. The HDR-H2H-44M can be controlled via Ethernet, RS-232 or the included handheld IR remote, and can be configured remotely through its integrated web interface or the free Atlona Management System (AMS 2.0) network software platform. Additionally, the HDR-H2H-44M is ready to integrate with their Velocity Control System.
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Arista Corporation Announces ADM-5865BP Large Format Industrial Display Arista Corporation announces the ADM-5865BP Large Format Industrial Display. Designed specifically for use in manufacturing, warehouse, digital signage and related commercial applications, the Arista ADM-5865BP is 1920×1080.
Available in either black or white finishes, the ADM-5865BP is a 65-inch LCD display has some optional add-on modules including an integrated CPU module, an HDBaseT receiver module and an AV Over IP receiver module. Integrating the CPU module into the underside of the ADM-5865BP adds embedded PC capability to the display — seamlessly converting it to an exceptional interactive white board.
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TEAC Introduces the AD-850 Cassette/CD Multi-Function Player for KaraokeBridging the best of old and new, the TEAC AD-850 combines a CD player and cassette deck and also adds features like MP3 recording and playback, USB memory stick recording and playback and even a front panel microphone input for karaoke.
In addition to commercial CD playback, TEAC says the AD-850 supports recordable CD-R and CD-RW discs, including discs with MP3 files and the integrated cassette deck features a ±10 percent pitch control during playback.
The AD-850 has a built-in front panel 1/4-inch microphone input, and the ability to mix the mic signal with backing tracks from CD, cassette, USB or auxiliary input. You can even select two different settings of reverb for the microphone input, to give your vocals that professional “studio” sound. Record your performance to cassette tape or a USB drive to share with friends and family.
The AD-850’s two head cassette mechanism supports normal format tapes, as well as chrome and metal varieties. It also features a ±10 percent pitch control to raise or lower playback to suit your vocal range. The CD player supports commercial CDs, including displaying meta data (artist name and song title) in the LCD readout. Automated playback modes are offered including Repeat, Shuffle and Program Play.
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For all you REGULAR readers of rAVe ProAV Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: We run what we want to run and NO ONE is going to pay us to write anything good (or bad).
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