Latest headlines: Gary Kayye in part 3 of InfoComm 2021 expectations, James Kirby on the professional mic market after COVID-19 and more.
September 30, 2021 | Volume: 15 | Issue: 18
Happy Thursday, AV pros and fans! I hope you’re doing well. Are any of you still planning on going to InfoComm 2021?
Speaking of InfoComm, Gary Kayye just posted part 3 of his “Simple Expectations of InfoComm 2021” series. In this column, Gary talks about the history and use of QR codes and what they can do for InfoComm exhibitors. Ironically, QR codes took off during the pandemic, though they were integrated into every camera app of the iPhone 6 and on back in 2014. Having a paperless paper trail can be extremely useful for sharing information relevant to your products and exhibits at the show. And, users and viewers will find it easier to use than keeping track of paper information handouts.
Another column this week is from Futuresource and discusses how the professional microphone market has begun to recover post-pandemic. What specifically led to its downfall during COVID-19, and what are the drivers for its slow comeback? For starters, a rise in content creation and online retail both had a huge impact on the ways microphones were used and purchased. Get more on these details and a prediction about the future market in this column.
Don’t miss other news and stories below. Though that’s it for now, I hope you enjoy these updates and have a great rest of your week. Enjoy your Thursday, and I’ll see you next time!
Today’s blog is all about why you should NOT be handing out any physical collateral but, instead, you should rely on a 1990s-era technology known as the QR code. Due to the pandemic, the barely used technology, known as the QR code, has had a giant resurgence. Ironically, what’s happening today is exactly what the inventors of the QR code intended to happen back in the early 2000s when QR codes found their way onto phone applications.
The professional microphone market experienced diverging fortunes in 2020. Some manufacturers struggled to satisfy accelerating demand, while others faced a market in freefall. That’s according to a new report from Futuresource Consulting, which reveals the data behind the highs and lows and forecasts the future opportunities.