Latest headlines: Scott Tiner on innovation and the AV industry, Steph Beckett on a recent marketing email from Aurora and more
September 1, 2022 | Volume: 15 | Issue: 17
In his latest column, Scott Tiner ponders whether innovation still exists in our industry. While he says this might partially have to do with the pandemic, he also wonders why COVID-19 did not breed more invention. What do you think? Have there been many truly disruptive products in our industry as of late? Scott mentions that eGlass is the most innovative product he’s seen over the past year — have you seen any others worth mentioning?
Our other column this time is from yours truly. I briefly wrote about a recent marketing email from Aurora Multimedia. It said its VPX 1GBPS AV-over-IP solutions claim to be the “solution for Crestron NVX lead time issues.” Gary Kayye took the conversation to LinkedIn about whether this is a fair marketing tactic. We’ll also host a panel about supply chain issues during ProAV Day of LAVNCH WEEK 6. You won’t want to miss our panelists answer, “when, exactly, will the product shortages be solved and when will we get back to normal?” and plenty of other questions. Find out more by registering here.
In technology, we often use terms like innovation and disruption. Yet, in our industry, I have been thinking lately about the lack of true innovation over the past few years. I have to think that some of this has to do with the pandemic, after all it is hard to innovate when you are simply trying to keep your businesses and families healthy. While the shortage of chips and other products certainly has not helped, one could argue that necessity should have been the mother of invention. But from where I am sitting, that has not happened.
According to a marketing email from Aurora Multimedia, Aurora’s VPX 1GBPS AV-over-IP solutions claim to be the “solution for Crestron NVX lead time issues.” The email also says Aurora’s solution can perform everything Crestron’s NVX does and more at a lower cost. What do you think? Is this a fair marketing tactic?