Volume 15, Issue 15 — August 13, 2021

rAVe Rental [and Staging] — Volume 15, Issue 15
Latest headlines: Alexis La Broi on finding a path forward, Lee Distad on knowing your worth and news from Audio-Technica, PreSonus and more

August 13, 2021 | Volume: 15 | Issue: 15

 

Good day, #Rentaltweeps! It happens to be Friday, so I hope you have plans for a great weekend. My favorite news piece this time around is about Audio-Technica’s new AT2040 hypercardioid dynamic podcast microphone! Check it out below. Now, on to our columns for this week!

“Finding the Right Path to Move Forward” is a refreshing take on looking for your next move, post-pandemic. Alexis La Broi writes about finding YOUR right path forward; what is your next step in the rental and staging industry as we learn to work around COVID-19’s protocols? We have all had to adjust the way we provide services and skills to avoid spreading the virus. The truth is, we may have to continue adjusting as variants spread and vaccine rates change. Alexis gives us a positive boost, saying, “Let’s continue to cheer one another on, fight for the full return of our industry and help each other find the best paths for ourselves moving forward.”

Our second column this week is about knowing your worth and fighting back against unrealistic client expectations (respectfully, of course). Lee Distad discusses that many solutions can be applied to many problems, and this also goes for knowing your worth. When you trust your own expertise and know your value in installations and the work you do for clients, you will be able to hold the line of what your services cost. Lee said it best, saying, “That’s why it’s imperative you defend the one source of revenue that will always be with you. It’s the one you have the most control over — your labor, backed up by the expertise and experience that justifies it.”

Find more news from NUGEN Audio, SynAudCon, PreSonus and more below. I hope you have a great weekend, and I’ll see you next time!

— Katie Clark

COLUMNS

 

+ Finding the Right Path to Move Forward [Alexis La Broi]

This time has taught many of us lessons we may or may not have wanted to learn. Work-life balance is not a new idea or discussion, but we have had some time to reflect on the most important things in life. Fulfilling work where you can thrive, learn and grow — in an environment where you are appreciated — is ever more critical.

+ Holding The Line: Part 1 [Lee Distad]

The simplest remedy for clients who’ve set unrealistic expectations is to reset them. That’s a polite way of saying, “No.” There’s more to it than just that, of course. I’ll go into in my next column, so keep watch for it.

 

PRODUCT NEWS

 

+ Audio-Technica Releases AT2040 Hypercardioid Dynamic Podcast Microphone [Katie Clark]

+ PreSonus Releases Revelator io24 USB-C Audio Interface for Recording and Streaming [Gary Kayye]

+ PROLIGHTS Releases Latest EclProfile FWVW Lighting Fixture [Steph Beckett]

+ Blackmagic Design Announces New Studio Cameras Family for Live Production [Steph Beckett]

+ NUGEN Audio Releases ‘Focus Elements’ Plug-in Bundle with New Features [Katie Clark]

 

INDUSTRY NEWS

 

+ Diversified Now Largest Global AV Integration Firm with Acquisition of HB Communications [Gary Kayye]

+ SynAudCon Releases New Online Training Course for Speech Intelligibility [Katie Clark]

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