Volume 15, Issue 13 — July 31, 2023

rAVe DS [Digital Signage] — Volume 15, Issue 13

July 31, 2023 | Volume: 15 | Issue: 13

Hi, #AVtweeps! My name is Gibson Kete, and I’m the editorial intern for rAVe [PUBS]. I’m pleased to present your latest newsletter. In this issue, we included a column by Sean Bradley and Freddie Mossop from Futuresource Consulting. They wrote about the substantial declines in volume and value of the flat panel and front projection markets in Q1 of 2023, which you can read more about here. The flat panel market issues will almost certainly have an impact on DOOH (which, as you surely know, rely heavily on flat panels as a medium of advertising). It will also impact the restaurants, as they continue incorporating more digital/touchless technologies, particularly in the wake of the COVID-19 pandemic. Opportunities in both the restaurant and healthcare industries could serve as a lifeline to the flat panel market. What do you think?

Also, check out Mark Coxon’s column about the business lessons he took away from Malcolm Gladwell’s WWII novel, “The Bomber Mafia.”

Finally, a friendly reminder that registration is now open for Commercial Integrator Expo 2023. Co-located with CEDIA Expo in Denver, we can’t wait to see you Sept. 7-9! (You can even use our code, “RAVECE23” for a free show floor pass!)

— Gibson Kete

COLUMNS

+ Flat Panel and Front Projection Markets Stall Amidst Recession Fears [Sean Bradley & Freddie Mossop]

The flat panel and front projection markets continue to battle a string of challenges, as Q1 of 2023 saw substantial declines in volume and value across both markets. The worldwide flat panel market volume saw losses at -8% YoY, with value dipping by -19%. For front projection, market volume fell -10.4% in CY 2023 Q1, with value reporting a similar trend at -9.7%.

+ 5 Business Lessons From ‘The Bomber Mafia’ [Mark Coxon]

I’m a huge fan of authors who write about behavioral economics and human behavior. My shelves are full of books by Geoff Colvin, Dan Ariely, Daniel Kahneman, Chip and Dan Heath, Barry Schwartz, Stephen J. Dubner and Steven Levitt, and Malcolm Gladwell. The latest book I read by Gladwell was “The Bomber Mafia,” Gladwell’s effort to relay the bombing effort that emerged in WWII, as well as the problems the effort encountered. The narrative is oversimplified, making straw men out of the two main characters, who are much more complex than the book relays, however, despite the oversimplification, I found some great lessons on the art of innovation in the face of the status quo.