All the best digital signage makes you FEEL something. Kind of like how all the best pieces of art evoke different feelings. From ad spaces to wayfinding, the signs I come across in daily life seem endless, but I only remember the ones that made me react to something. Michael Katz writes about this phenomenon somewhat. I don’t know if he was expecting to be blown away by the signage at the New York International Auto Show, but, as this column will show you, the exhibits were quite astounding.
I can’t wait to be back at ISE, so maybe I’ll get to see some fantastic signage there! Are you attending this year in person? If so, let me know if you see me on the show floor, and also, please give me Barcelona restaurant recommendations. I’m in charge of booking the team dinner, and I’m scared I’ll pick something terrible. Thank you!
Talk soon!