Latest headlines: Gary Kayye on the global chip shortage, Scott Tiner on selling services, plus news from Blustream, Extron and more
April 20, 2021 | Volume: 14 | Issue: 8
Trouble ahead, #AVtweeps. Gary Kayye’s blog in this issue details something that has probably (or is about to) hit your radars. There is a chip shortage in the world right now, and it could potentially hit us hard. How can we prepare? Gary says it comes down to planning further ahead than we typically do in our industry.
Our next column comes from Scott Tiner, who writes about the challenges of selling services. How do we effectively do this in the education market, you ask? Scott suggests offering video recording in addition to cloud storage, organization and retrieval of the recordings. There is definitely money to make here, and Scott hits the nail on the head: Don’t be afraid to sell services — if they’re good, people will buy.
Have a great week; send me any news you think I should feature in the next issue!
Do not underestimate what I am about to tell you. In case you haven’t been reading the tech sections of the newspapers lately, there’s a global semiconductor shortage (branded as the “chip shortage of 2021”) and, although it hasn’t affected our market yet, it will, starting in late July.
I always anxiously await the arrival of my copy of the Harvard Business Review. While I realize that may sound a bit nerdy, I think it is an amazing resource for anyone who thinks about leadership, management and business operations. In the March/April edition, there is a story called “How to Shift from Selling Products to Selling Services.” It is a great piece that can easily apply to the AV industry.
On March 31, THE rAVe Agency Founder and Director Gary Kayye was joined by ViewSonic’s Ryan Strayer, Dan Sharpe and Chris Graefe for another installment of our LAVNCH & LEARN sessions. The session — titled “Collaborative Education and Workplace Solutions” — aimed to discuss ViewSonic’s exciting new products designed to foster collaboration in workplace and classroom environments.