Latest headlines: Nathan Haynes on the evolution of AV, Omar Prashad on quality versus convenience, plus news from Atomos, Barco and more
December 30, 2020 | Volume: 14 | Issue: 24
I hope you’re all having a warm, restful week between holiday seasons. In two days, we’ll be in a brand new year (collective sigh), but the hard work continues on.
This week, Nathan Haynes, rAVe BlogSquad writer who considers himself a designer and a creative at heart, speaks on the AV industry’s future. He asks, “Where does the AV industry go next in our natural evolution?” His vision (find the story here) opens up the conversation for spaces in every possible corner, from our homes, cars, offices, clubs and venues to our churches, museums and hockey rinks — anywhere humans occupy. Do you see the same opportunity for growth that Haynes points out?
Omar Prashad also brings us a story on quality versus convenience — pulling in all the metaphors and analogies and similes (he mentions both ducks and pink unicorns; I won’t spoil the other references) to get his questions and points across. It’s a good read, and although I’m not in sales, I often consider myself a salesperson — even creative jobs require us to “sell” our work and get it through the chain of creative command.
Scroll on down to catch these two columns, plus some noteworthy product news (one of them includes breaking a Guinness World Record) and case studies (another one involves singer-songwriter The Weeknd). This week’s roundup gives us a glimpse at just how hungry you Rental [and Staging] folks are these days to make experiences and impressions.
There’s no doubt the audiovisual industry has progressed a long way since the advent of the gramophone and cathode-ray tube. Innovations over the last 50 to 100 years have turned AV devices into the primary content-delivery system for almost every human on Earth, and definitely a requirement for every human not on Earth. These innovations affect how we interact with each other; how we handle the day-to-day; and how we create, teach, learn, share and access knowledge, memories and moments — to name a few daily benefits.
Great salespeople are like ducks, paddling furiously under the water while appearing calm to the outside world. Think about what our great salespeople go through with every prospective customer (budget, authority, buying team, decision-makers, influencers, need, timeline, urgency, objectives, etc.) while focusing on the client’s needs. Sometimes we overlook the most basic and critical distinction every customer makes — the choice between quality and convenience.