Hello, rental friends! Since the last couple of weeks when I wrote, things have been a little hectic around here! But I guess you have been busy as well, getting everything together before the end of the year. I’ll take you on a quick tour of this newsletter; then, I’ll leave you to it.
We start with a column from Gary Kayye about how streaming is not a “one-and-done scenario.” I feel like you all know that by now. Rental has been very creative about utilizing streaming technology to keep events and concerts happening even during the COVID lockdown. Just look at the two case studies I’ve highlighted this week for proof. Gary also makes a great point that even in the before times, Gen Z and millennials were already pro-tech — and prefer online communications. So if you’re wondering who will be into a livestreamed concert, it’s that audience who will be all over it.
Also, catch the latest product news from the likes of Kramer, LG Business Solutions, ATEN Technology, Neutrik and more.