Latest headlines: Scott Tiner on how conferences should adapt to the new normal, Jennifer Guhl on what different InfoComm attendees expect
October 19, 2021 | Volume: 14 | Issue: 20
Just a quick question: How is InfoComm already next week? I can’t believe the rAVe team is already gearing up to head down to Orlando and prepare for a trade show.
In the spirit of preparation, this newsletter is InfoComm themed. Scott Tiner writes about how all conferences need to adapt to the new normal. We all talk about how we’re tired of that term, but Scott has a point. Why shouldn’t the trade shows in our industry work to make the hybrid experience as seamless as possible? Could this encourage an even more robust attendance in the future?
Also, new rAVe writer on the block, Jennifer Guhl, interviewed some of those who will attend InfoComm 2021 in person. She asked them questions about what they’re most looking forward to, what their setbacks are and what they expect from this year’s show. The answers are quite a range. It’s interesting to see where everyone’s head is leading up to the show.
Finally, check out the new products from C2G, Xilica, Light Field Lab, Optoma and more.
The pandemic changed the world, and successful conferences will change with them. We need creative individuals to carefully consider why conferences or trade shows happen in the first place. What is the value to the organization, the attendees and the exhibitors?
After a year and a half of living on video calls and turning guest bedrooms into home offices, signs of a return to pre-pandemic working life are finally upon us. With InfoComm 2021 approaching, many have chosen to make the pilgrimage to Orlando to learn about the latest AV technology, trends, and of course, connect with other industry members, something we have all missed out on during the pandemic.