Latest headlines: Michael Katz on designing effective audio for digital signage, plus news from DSE, Modulo Pi, Barix, Visix and more
January 27, 2022 | Volume: 14 | Issue: 2
Did you hear the news? DSE is postponed until November 2022! What do you think? Will this lead to a larger attendance? Hopefully no new variants running rampant across America? A “normal” trade show experience?
Anyway. Let’s get into the rest of the news.
Now that our lives revolve around video calls, audio has become ingrained in us more than ever before. It’s like they always say, “you can have a call without video, but you can’t without audio!”
Yeah, yeah. Whatever. But what does this have to do with digital signage? To be honest, digital signage is an area in which audio can be used but often isn’t. Why aren’t we capitalizing on this? Michael Katz writes about designing effective audio for digital signage in his latest column — he also includes an insightful interview. Check it out!
Next up: a general piece about the way we look at the AV industry, our jobs and our goals. It’s easy to say that we’re changing this and that in the new year, but this column will help you conceptualize your goals for this year and how to keep a positive mindset in this pandemic. We all need a little bit of that these days.
There are many different audio devices available, such as ceiling speakers, line arrays, sound bars that attach to the bottom or top of a display (or sit on a credenza) or speakers built into the devices and bundled together within camera/speakers/mic systems. Since most of my professional background actually included more of a focus on video than audio, I spoke to a consultant firm that focuses on acoustics and technology for high-end clients and projects,
Grant Cardone has got a message for his readers. It’s baked in the title: go big. And then go ten times bigger than that. The theory is unless the goal is as big as possible at the beginning, it’s going to be too small before you get to the end. Cardone challenges me to dream at levels previously unimaginable.