Volume 14, Issue 15 — August 11, 2022

rAVe DS [Digital Signage] — Volume 14, Issue 15

August 11, 2022 | Volume: 14 | Issue: 15

“Native 4K” is a spec we see more and more in our industry. But for companies that list projectors as native — do they use a 4K/UHD chipset to create the 4K/UHD image? If not, it’s just 4K. And that’s OK for many applications! Read more of Mark Coxon’s thoughts about this here.

In our other column this time, Sara Abrons continues her series on trends she’s noticing in the industry — as she was the head video titler and watched over 2,000 product videos between ISE and InfoComm 2022. If you noticed that the industry is heavily focusing on software and the AV/IT convergence right now, you’re not the only one! Check out her article for more of her thoughts on why that is.

Enjoy, everyone. And don’t forget! Registration for LAVNCH WEEK 6 is now open — find out more about Digital Signage Day right here.

— Steph Beckett

COLUMNS

+ Is it ‘Native’ 4K/UHD? [Mark Coxon]

The bottom line: I’ve seen multiple manufacturers list their projectors as “native” 4K (3840 x 2160p) when they just … aren’t. I feel like we need a commercial. “That’s not how this works. That’s not how any of this works!”

+ Part 2: What I Learned About the Industry by (Not Attending ISE or InfoComm, But) Watching 2,000 Product Videos [Sara Abrons]

This is part 2 of an article about all the things I noticed from ISE and InfoComm this year, two shows to which I didn’t go, but as the editor in charge of video titling for rAVe [PUBS] for both, I did watch pretty much every video the team shot from both show floors, which was about 2,000 videos.