Latest headlines: Sara Abrons on watching 2,000 ISE and InfoComm 2022 product videos, LG’s CLOi GuideBots in the Dallas Fort Worth Airport
July 22, 2022 | Volume: 14 | Issue: 14
As it is every year, InfoComm 2022 was a whirlwind. It’s always nearly impossible to get through everything you want to do by the end of the week. Luckily, our team had Sara Abrons, who acted as our head product video titler at ISE and InfoComm 2022. With this job, she watched over 2,000 product videos total. Why is this so great? Because she began to notice trends in AV products and wrote them down. Now she’s sharing them with you. Check out part 1 of her series to learn more about the trends that are really taking off in AV right now.
Mark Coxon writes this time about the “wow” factor. So much of AV, particularly in the digital signage space, is making people stop in their tracks to look at something. However, what do you do with someone’s attention once you have it? Learn more about how Mark says you can accomplish true ROI.
Finally, I hope you take a look at the incredible digital-signage-adjacent case study from LG. The company has developed a robot called CLOi, and while it has multiple uses, the GuideBot will roam the Dallas Fort Worth International Airport and act as a wayfinding guide and more. Is this the future of signage in public spaces? Check it out!
I didn’t go to ISE in Barcelona this year, or InfoComm in Las Vegas just a few weeks later, but as the editor in charge of video titling for rAVe [PUBS] for both, I did watch pretty much every video the team shot from both show floors, which was about 2,000 videos. Although certainly not as fun as attending in person, it’s a pretty efficient way to digest an enormous amount of technology as shown and marketed on a trade show floor, and it’s given me a unique insight into what the industry is doing.
The question that must be asked is this, “Once I have someone’s attention, what do I want to do with it?” If you’re a business, you may want to attract customers, if you’re a nonprofit, you may try to create advocates; if you’re a church, you may look for converts. The reason many large-scale AV installs don’t deliver the expected value is that the question of “what are we trying to accomplish” isn’t asked at all.
