Latest headlines: Scott Tiner on the global supply issues of late, Tony Sprando and Kate Couch on digital marketing, plus HDTV Supply & more
May 14, 2021 | Volume: 13 | Issue: 9
The last few weeks, I have been heads-down on a project related to direct-view LED. This isn’t my first foray into dvLED concepts, but I just wanted to share a few things I’ve come to realize as of late. (For context: I have worked in the AV industry, in some capacity, for nine years. I have been ingrained in it full-time for roughly two of those.)
What I knew, but have happily been reminded of since starting this project, is this: It’s easy to fall into the trap of thinking you’re an expert on something. You think you already know the majority of what there is to know, then BAM — you receive a brand-new set of insights that turns your thinking totally upside down. Or something in the market changes and shifts your entire POV.
These opportunities to reframe our thinking should always be welcome. New insights keep AV and digital signage interesting!
Having an open mind to new learning experiences will always work out in your favor. Personal opinion: I don’t think anyone should ever call it a day (unless you’re retiring — which, YES, call it a day) and consider themselves a 100% expert in any segment of AV, digital signage included. There’s always something else to learn or see. There’s always the possibility that a new innovation shakes up the entire market.
With that, learn on, my friends. This week’s columns, product news and industry news (all below) are a great start. Registering for LAVNCH WEEK 4.0 is also an excellent idea. It could just influence your next light-bulb moment.
In a recent blog, Gary Kayye wrote about the current global supply shortage of semiconductors. Unfortunately, my blog is not going to make you feel any better than Gary’s did. Yes, semiconductors are a significant issue, made so by their ubiquitousness. However, there have been a plethora of situations across the world, including COVID, the Suez Canal jam and others that have drastically impacted the supply chain of many commodities.
Digital marketing is going to become the only form of marketing in the future. The sooner you understand it and start to integrate it into your company, the easier the transition will be. These last few years have been very technologically heavy, and the advancements that have been made, even in the last year, are insane. It’s important as a business owner to clients of the audiovisual industry to understand these changes and hop on the trends so our technology doesn’t start to run us; we run it!