Latest headlines: Gary Kayye on the chip shortage in the AV industry, Bob Snyder on Germany’s largest extended reality entertainment space
April 30, 2021 | Volume: 13 | Issue: 8
Hey, everybody! If you’re reading this, that means you made it through April. Congrats! Nearly everyone I’ve talked to in our industry has said it has been quite a month, and I agree. Glad that’s out of the way.
Do not underestimate what I am about to tell you. In case you haven’t been reading the tech sections of the newspapers lately, there’s a global semiconductor shortage (branded as the “chip shortage of 2021”) and, although it hasn’t affected our market yet, it will, starting in late July.
The first HOLOGATE WORLD will open its doors in September this year as a key attraction in FLAIR, a newly modernized urban marketplace in Fürth, Germany. Embedded between the Neue Mitte, town hall and city theater, FLAIR is Fürth’s largest retail property with 18,000 m². It’s a three-floor shopping and adventure experience sporting a new motto: “Wow-Shopping.” Shopping there might offer more than 60 tenants, but the “wow” will certainly come from HOLOGATE WORLD, which features the latest virtual reality systems, revolutionary extended reality escape rooms and a competitive esports arena.