As a rental and stager, do you feel like you’re the unpaid R&D department (or at least beta testers) for manufacturers in the industry? Joel Rollins feels like his segment of the industry is, and today he talks about ways that being the earliest adopters can be used as an advantage in today’s changing market. Anthony Coppedge also talks about sales, and how to determine where prospects are in the sales cycle and how that should change how salespeople interact with them. Don’t miss either column from today’s issue.
We’re also gearing up for InfoComm, which is six (!!!) weeks away — if you’re headed to the show but haven’t registered yet, you can register for free using our code, RAVE, here.
Enjoy the issue!