I’ve been thinking a lot about data lately. Technology has allowed the tracking of things we’ve been used to for awhile — where we go online, what we think is interesting enough to click on, what we buy from the Internet. Mobile devices that we take everywhere with us have really turned the dial on what can be tracked — where we go in person, how many steps a day we take, what our resting heart rates are, what stores we’re in the vicinity of or might drive by on our commute home, how long our REM sleep cycles are. But now that we have all this data, what do we actually do with it? With so much available, how do we actually use it to make better business decisions?
I’m not the only one thinking about this — Joel Rollins, who has been waxing philosophically, and humorously, about artificial intelligence for the last few months, addresses how AI will help the rental and staging industries in years to come.
Enjoy the issue, and the weekend!