Latest headlines: Megan A. Dutta on digital signage at InfoComm 2021, Gary Kayye on InfoComm expectations and Michael Katz on DS use cases.
October 25, 2021 | Volume: 13 | Issue: 20
Hello and happy Monday! I’m so excited to see what InfoComm 2021 will look like later this week. Don’t be shy — if you see that rAVe purple, come say hi!
Speaking of InfoComm, we’ve got a great piece by Megan A. Dutta this week that discusses both the trade show and the DS market. Megan’s piece outlines five things to know about digital signage from the pros themselves, including major tech at the show and the forces driving the increase of DS in general.
Another column this week is part 4 of Gary’s “Simple Expectations for InfoComm 2021″ series. Gary discusses another expectation you should set for yourself when preparing for the show. His advice? Relax! He specifically says this year’s event will be intimate, special, unique and slow — so sit back, relax and enjoy the show!
Our final column this week comes from Michael Katz. This time, he dives into some use cases for digital signage post-COVID-19. It’s always refreshing to read about use cases in the industry. Take a look for yourself to read about how DS has been paving the way for the future of AV — both before and after the pandemic.
That’s it for this week! Check out news, updates and more below. I hope you have a wonderful week full of all things audiovisual. I’ll see you next time!
Digital signage is poised for strong revenue growth, with a forecast of $32 billion in 2021, increasing to $44.7 billion in 2026, according to AVIXA’s 2021 Industry Outlook and Trends Analysis. With this in mind, it’s no surprise Digital Signage will be a major focus at InfoComm 2021.
In Part 1 of my “Simple Expectations of InfoComm 2021” series of blogs, I explained some of the elements of how InfoComm 2021 will be like no other InfoComm we’ve had in history — for OBVIOUS reasons. In part 2, I explained why showing only one product in your booth is critical to success at InfoComm 2021. Part 3 was about leveraging the QR code. Today’s blog focuses on a new expectation: relax.
One of the many challenges of this pandemic is not knowing how people will react to different environments in an office, building lobby, hotel, mall, retail store, an arena/stadium, a train, a plane or even outside. If you are fully vaccinated, wearing a mask and inside a fully ventilated area (or outside), should you still stand or sit six feet apart? If we have our own sanitizing spray/gel or one available to us, is there any issue with interactive touch displays anymore?