In our issue today we have a column from a new writer, Daniel Shatzkes (welcome, Daniel!), who writes about passion in AV. It’s pretty easy to find in the industry segment he originally came from — studio and live sound. People are always passionate about music. But what about some of the more mundane but still critical audiovisual technologies out there that keep the world up and running, particularly right now? Is someone out there passionate about a matrix switcher, or beam-forming microphone? Well, probably — but I’d venture to say that most of us are passionate about the systems, the problem solving, the feeling when something all comes together or the relief on the client’s face when she realizes something is finally going to be easier or work they way she needs it to. Check out Daniel’s article below to see what else he has to say about AV passion and how you can actually use it in your work life. Then leave a comment on social media or on our site letting us know what you’re most passionate about.