Volume 13, Issue 16 — August 30, 2021

rAVe DS [Digital Signage] — Volume 13, Issue 16

August 30, 2021 | Volume: 13 | Issue: 16

So we’ve really made it through August, huh? Congrats to us all for that!

In this edition of our newsletter, I include two columns from two different series. The first is from Gary Kayye and is the second part of his “Simple Expectations of InfoComm 2021.” In this part, Gary mentions a big piece of advice for exhibitors: Only show one product. Yeah, you read that right. So whether you think he’s off his rocker or you think it’s a sound piece of advice — check it out.

The next column is from Michael Katz, who writes all about getting the job you want. I know there are plenty of #AVtweeps looking for jobs out there, so Michael makes some great points about value, career trajectory and sometimes, simply asking the right questions.

I think that’s pretty much all I’ve got for you today — I’ve got to go get ready for CEDIA Expo. Next stop, Indianapolis!

— Steph Beckett

COLUMNS

+ Part 2: Simple Expectations of InfoComm 2021 — Exhibit Only 1 Product [Gary Kayye]

In Part 2 of my “Simple Expectations of InfoComm 2021” series, I’ll expand upon my thoughts and justify why I feel very strongly that anyone exhibiting at InfoComm should only show ONE product — and only a new one at that. Nothing old, nothing we’ve seen before. I want to see something new and only one!

+ How to Get the Job You Want — Selling your Value: Part 1 [Michael Katz]

Many years ago, I worked on a few Fingerhut commercials that still resonate with me to this day. In the commercial, the actress would hold up her finger and say the tagline, “That’s Value with a capital V.” My point here is the word “Value.” It has different meanings to different people.