After you make a decision, do you ever think about the process you went through to come to your decision? What is it that makes you want something — even something you don’t actually need, but just… want? It may seem to you like understanding how brains work, how they interpret arguments, how they make decisions isn’t particularly relevant to AV technology — but it is relevant to sales, something many of you engage in either as a seller or a buyer, every single day. In his column today, Dr. Frederick Ampel talks about neuroscience and the art of persuasion, and how those ideas can be used to close sales.
We also have news from Attero Tech, Roland, Peerless-AV, Just Add Power, NSCA, BTX and more.
