Latest headlines: Leah McCann with a wrapup of D=SIGN Day 1, Murphy Daley on steps for success in an international AV installation and more
December 23, 2020 | Volume: 12 | Issue: 24
Hi and hello — Leah here, one of the rAVe BlogSquad writers, usually showing up in your [PUBS] newsfeed with coverage from live industry events like InfoComm. One of the latest conferences, one we were proud to support as creators of the #LAVNCH platform that hosted it, was D=SIGN. And it was all about digital signage! The first column down below gives you our wrap-up from Day 1. Later in the newsletter, you’ll find the wrap-up from Day 2. Then, somewhere in between, Gary Kayye’s story gives us some data points for how that platform delivered on the interactivity it promised show attendees. If you attended D=SIGN, let us know what you liked and didn’t like. If you didn’t attend D=SIGN, you can still register to view the archives through the end of January. Go, go, go!
Also very interesting this week: six digital-out-of-home (DOOH) technology platforms (you’ll recognize the names in the story) announced they are coming together to bring standardization to DOOH data and to help drive programmatic DOOH forward. Those are big goals — what do you think about the consortium?
Finally, we bring you more columns and industry updates, as always, with news from Listen, Sharp, Epson and more. And don’t miss Murphy Daley’s story on what successful international AV installations look like. Daley is a new rAVe BlogSquad writer, coming to us with a project management background; expect to see her poignant and useful stories more in the coming newsletters. I, for one, am already a fan.
History’s first-ever D=SIGN: The Digital Signage Conference — an exciting new event created by AVIXA and the Digital Signage Federation (DSF) — began Tuesday. The two-day conference, delivered virtually this year,* was packed with products, education and networking for those in the digital signage industry: think AV integrators, retail/hospitality/healthcare/QSR operators, media and content professionals, and creative agencies that make the content for digital platforms.
In my time as a project manager for users and integrators, I’ve supported many international projects. National projects inside my country — America — follow the practices and customs I know. When I oversee work done in other countries — even multiple countries at once — I have learned to look for specific gotchas. At this moment, COVID roadblocks make almost all of these even more challenging. Those pandemic shifts are ongoing. It seems like a good time to review some best practices for international projects.