Volume 12, Issue 22 — November 19, 2020

rAVe DS [Digital Signage] — Volume 12, Issue 22

November 19, 2020 | Volume: 12 | Issue: 22

Some big news to share in the digital-signage world this week: rAVe just reported that Extron announced (and says it’s ready to ship) its XTP II CP HD 8K I/O Boards — yes, in 8K resolution, up to 7680×4320 — making Extron the first official full-bandwidth, uncompressed 8K switcher company. Regarding the announcement, Gary Kayye wrote, “This is a major introduction as it literally represents the first fully matrix-able 8K distribution system to not require any compression of the signal — passing through full 4:4:4 chroma sampling too.”

Very interesting, and even more exciting that Extron says it’s ready to ship.

In addition to our columns, tech round-ups and product stories (well-reported by Steph Beckett, Sara Abrons and Gary Kayye, as always), there are two partner stories I’ll draw your attention to — one from AG Neovo (Secure, Simple, Stable: Three Things to Look for in Digital Signage) and a second from LG (Case Study: LG’s LED Signage “On Exhibit” in a Growing Science Museum). The latter shows some really cool uses of LED signage in a science museum in Georgia. Regarding the first link, thoughts on AG Neovo’s “all-in-one” argument?

Lastly, two digital signage thought-leadership events to mark your calendars for (well, the second happened yesterday, but you can still view the content):

A virtual event that will be powered by our LAVNCH platform: D=SIGN: The Digital Signage Conference will take place Dec. 8-9. With two powerhouse industry names behind the show (AVIXA and the DSF), you shouldn’t miss it.
A webinar that Almo and Gary Kayye held Nov. 18, “The Digital Signage Webinar,” discussing the digital signage market renaissance — with signage now seemingly everywhere.

A good thought/question posed by that webinar: Is digital signage becoming the new UCC?

— Leah McCann

COLUMNS

+ The Importance of Original Thought [Mark Coxon]

The reality is that in life, excellence and innovation don’t come from memorization and regurgitation, or from consistent execution of well-known activities. In order to move the bar, in order to create something new, in order to push boundaries, there has to be original thought —the ability to connect the dots in new ways. Yes, you have to know the basics to do that, but a B student memorizes a textbook, while an A student connects that book to the six other subjects they are studying, finding how they interact and amplify each other, drawing conclusions and theories from study and lived experience. Connecting the dots is worth the A. Reading the book and passing the test really isn’t.