Volume 12, Issue 20 — October 27, 2020

rAVe DS [Digital Signage] — Volume 12, Issue 20

October 27, 2020 | Volume: 12 | Issue: 20

There have been times in this industry when I’ve walked into a room (back when walking into rooms full of people was a thing), and I’ve thought, “I have to be the least knowledgeable person here about X subject.” Luckily, I’ve never had to feel that way for long because I have fantastic mentors in AV who have pushed me to learn more, do more and be more. We can even expand this idea into the journalism realm as well — that is where I came from, after all. If I hadn’t had great mentors, I would be so much worse off. That leads us to the subject of today’s newsletter.

Whether you’re on the marketing side of the digital signage industry studying the latest DOOH trends or an installer of video walls, you probably have at least one person in mind when someone mentions a mentor. But there aren’t a ton of them in AV. Why is that? Our new BlogSquad member, Nathan Haynes, takes a look at that and answers this question: How would our industry be different if mentorship were a bigger priority?

Also, in this issue, check out the two DPAA recaps I finally edited and got up on the site (I promised you, didn’t I?) and product news from the likes of Crestron, 22Miles, LG and more.

P.S. I won’t say that I’m hiding Disney songs in my intros again, but I will say that my co-worker Brooke is mad at me for stopping, so I’M BACK, BABY.

— Steph Beckett

COLUMNS

+ Where Are All the Mentors? [Nathan Haynes]

We’re seeing leading voices in AV take packages and buyouts, or just flat out retire and focus on golf swings and garage studios. So it’s no wonder I’m constantly being asked for referrals for reputable lead technicians from companies across North America and the United Kingdom. Ironically, the jobs are there, but no one’s sending resumes or CVs. So where are the technicians? Or, maybe, where’s the knowledge or path getting lost? So here we are, my point: Where are the mentors?

+ Creativity and Disruptivity During COVID-19 — A DPAA Video Everywhere Summit Recap [Steph Beckett]

Hello everyone — I am your host for today’s recap of the DPAA Video Everywhere Summit. If you joined us last time, you’ll see that the event, was, in fact, virtual this year. And it was hosted on rAVe’s own LAVNCH platform! Exciting! If you’re not familiar, DPAA is the global trade marketing association that connects out-of-home media with the advertising community while also “moving OOH to digital.” This isn’t something I know much about — but I was ready and excited to join this day and find out. Within this wrapup, you’ll see I joined three different sessions. Here’s what they are: “Speed, Agility and the Power of DOOH,” “Creativity Sparks” and “How to Disrupt in a Disrupted World.”