Latest headlines: Mark Coxon on adapting “first use” for a better tech adoption, Gary Kayye’s latest simple expectation of InfoComm 2021
September 13, 2021 | Volume: 12 | Issue: 17
If you’ve seen the memes about “you’ve never stayed up until 11 p.m. doing math homework at the kitchen table with your dad yelling at you, and it shows,” then you’ll know trying to teach people how to use new technology is pretty much the same thing. Someone might cry. Someone else might throw the remote across the room. Someone might leave, never to attempt to use the piece of technology again. But here’s the surprise — it doesn’t have to be like that! The worst thing you could ever do when doing a conference room install is to incorrectly help the end user figure out what to do with it. Luckily, Mark Coxon has some suggestions for that. He says if you focus on making “first use” an enjoyable experience, people will love the new tech for a long time.
Next up this week, Gary Kayye has some advice for manufacturers planning to attend InfoComm 2021: Only show one product. If you think this advice is a little … different, it’s because this year will be different. So, don’t be shy! Read both articles from Gary’s InfoComm 2021 advice series here.
A favorable first experience with technology can go a long way to creating the mindshare needed to take people from reluctant adopters to enthusiastic power users. However, in my experience over the last 20 years in tech, there is rarely an emphasis on making sure “First Use” is a positive experience.
In Part 2 of my “Simple Expectations of InfoComm 2021” series, I’ll expand upon my thoughts and justify why I feel very strongly that anyone exhibiting at InfoComm should only show ONE product — and only a new one at that. Nothing old, nothing we’ve seen before. I want to see something new and only one!
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