Volume 12, Issue 16 — August 27, 2021

rAVe UCC — Volume 12, Issue 16

August 27, 2021 | Volume: 12 | Issue: 16

Happy Friday, #AVtweeps!

Here at rAVe, we’ve been discussing our “back-to-the-office” plan somewhat frequently. It’s a tricky subject because, obviously, it’s important for everyone to feel safe. But there is a specific collaborative nature to being in the office. However, I don’t need to remind all of you about that. I bring this up because, in Scott Tiner’s most recent column, he urges us all to think about making plans that can sustain us through coronavirus if it doesn’t go away any time soon. Most of us have been thinking about the “new normal” in the context that COVID-19 would be over — but what if the new normal is the thing that gets us through the delta variant and all others?

On a slightly different note, Michael Katz’s column this week is all about communication. It’s essential in every industry, but it’s particularly vital in ours. Miscommunication during an install can mean significant malfunctions. So what are some ways you ensure effective communication during a job?

Enjoy all that, plus some new products/product updates from ClearOne, RingCentral, Kramer, Poly, Google and more.

By the way, I’ll be heading to Indianapolis for CEDIA Expo next week. If you’re attending, be sure to say hi on the show floor! If you’re not attending, let me know a few things you’d like me to check out!

Bye!

— Steph Beckett

COLUMNS

+ Removing the Uncertainty [Scott Tiner]

Many of us have wondered what business will be like in the “new normal.” During that time, so many of us assumed the new normal also meant post-coronavirus. As we continue to experience surges in the delta variant and wonder about future variants, I am beginning to wonder if living with COVID-19 is actually the new normal. Due to the need for regional, national and global travel, it is likely that COVID-19 and its variants are something that we will live with going forward.

+ Communication IS the Key to Success [Michael Katz]

I know this should be obvious and common sense, but to some people, it is not. Therefore, I always try to understand the reasons behind certain people’s inability to communicate clearly, whether on purpose or due to other circumstances. There are countless articles on this subject, yet I occasionally come across a situation that could have been entirely avoided had all parties communicated with one another, which I note later in this column.