Latest headlines: Jeff Hastings on how the AV industry will affect the trajectory of COVID-19, plus news from LG, Sony, signageOS and more
July 27, 2020 | Volume: 12 | Issue: 14
Hello everyone. Back in your inbox, I am posing that same rhetorical question I asked you months ago. How are companies marketing digital signage products to make me care?
In one of my first newsletter intros I asked you that. Since then, the market has gotten a little more complicated (in the words of the great Avril Lavigne). The digital signage corner of AV, in particular, is being asked a lot of questions that companies don’t have the answers to right now. How are retail markets going to lean on digital signage more than ever before for effective messaging? Other than temperature-scanning solutions, what are other forward-thinking technologies that can help us through this rut? The companies working to questions like that are the ones that are going to make me care.
Below, in the column section, BrightSign’s Jeff Hastings discusses how the AV industry will influence the trajectory of COVID-19. In other news, Sony has a new flagship projector that uses a new 4K DCI chip, Enplug offers Artwork-as-a-Service with Enplug Art, signageOS received $2 million funding from Reflex Capital and more.
Happy reading, I hope to catch up with you all soon!
COVID-19 has been a gut-punch for much of the AV industry. Not since 9/11 has the business world faced such an abrupt pause, followed by an uncertain future. In the case of this pandemic, how the future plays out will be dictated largely by viral spread, and our collective response to that threat. And while much of the future is unknown, we can venture some reasonable assumptions about what lies ahead for the AV industry as the world grapples with and ultimately emerges from COVID-19.