Welcome to the very first issue for 2020! The 2010’s was the decade that marked the
emergence of the digital signage market and the 2020s will be the decade where we cross the infamous (thanks to Geoffrey Moore’s book
Crossing the Chasm) chasm from early adopter to early majority specifier, buyer and user. Nearly every university around the world is either integrating a signage network or is planning to. Signage has also been integrated into UCC systems like
Zoom, Cisco and Microsoft Teams as a standard feature, it’s been added to wireless collaboration platforms like the
Vivitek NovoConnect ecosystem and it’s been launched as DSaaS thanks to new offerings from
BrightSign and
Userful. But, most importantly, the advertising industry is starting to talk about integrating programmatic systems into the signage platforms. That’s the holy grail.
One of our editors was recently invited to see what Samsung deems is the future of digital signage and was then taken on a tour of some of the best installs in and around New York City. It was a lot of fun and it’s all documented, below, in
this story from
Jacob Blount.
But, don’t stop reading there. One of the coolest things we saw at this week’s over-hyped CES show was something from a company called
Misapplied Sciences. If you’d have Googled them, before CES, only twelve matches came up on
Google.com but, after the show 2,804 matches show up. So, I’d say they were a hit at CES. So, read my story below to find out why — it involves an airline, a new tech and the ability to send 100 people different pieces of content from only one display.
Happy New Year!
