Volume 11, Issue 7 — April 17, 2019

April 17, 2019 | Volume: 11 | Issue: 7

If you didn’t get to go to the DSE show earlier this month, we’re about to take you there — two different ways. First, we shot the entire EPSON booth in 360 and in VR. So, you can see their DSE booth with or without a VR headset. And, with our patent-pending VR technology (rAVe [VR]), you can use ANY VR headset on the market (e.g., Oculus, Samsung VR, Google Cardboard, WebVR, etc). Or, you can view it via ANY web browser — even on your phone — and still get a full-VR 360-degree experience! Go here to check it out. (Oh, and the VR experience is filled with their new product videos, product literature and links to the product son their website.)

And, we took a handful of videographers and reporters to the DSE show to shoot videos at EVERY SINGLE BOOTH on the show floor — so you didn’t miss anything, if you didn’t go. All our videos, news stories and blogs are here.

Enjoy this issue of rAVe DS and connect with me on LinkedIn here.

-Gary Kayye

COLUMNS

+ The Irony of Technology Obsolescence for AV Vendors [Anthony Coppedge]

Today's AV manufacturers and integrators need to do just as much preparation (likely more) as we do, yet the average buyer barely hears about these new solutions from the source beyond the initial press release and a social media post or two. The lack of strategy around not only product marketing but solution selling is a massive missing part of a campaign mindset for AV marketers.

+ Mad Systems’ New Software Is In Your Face [Mark Coxon]

If we know anything about content, we know that the context of that content is extremely important. Delivering content is one thing, but delivering customized content to the person actually looking at the display takes things to a whole new level. Enter Mad Systems' new patent-pending Facial Recognition system.