Latest headlines: Gary Kayye on Microsoft Teams playing catch-up with Zoom, Omar Prashad on the concept of “free,” plus news from QSC & more
October 14, 2020 | Volume: 11 | Issue: 19
Happy Hump Day, #AVtweeps!
I have your first issue for October. After the September news about trade shows gave us all whiplash in September, I’m pleased to report that October hasn’t hit us quite that hard (yet).
Instead, it’s been mostly news about new products and partnerships!
That leads us to the contents of this newsletter. Take a look at the three columns we’ve picked for you today: There is one on just how Microsoft Teams is playing catch-up with Zoom with its new updates; thank Gary Kayye for that roundup. The next is from Omar Prashad on why offering free things to clients/customers isn’t a great response to garner sales during the pandemic. The last is from Bob Snyder on how Microsoft REALLY doesn’t want you to forget that it does audio!
Finally, catch all the latest product news below. You will find updates from Jabra, HP, ClearOne, Magnum Power Security, Poly, Bose Professional, Extron and more!
Oh, and one more thing: Don’t forget to catch the industry news too! You’ll learn all the latest about Futuresource’s Virtual Audio Collaborative, Barco’s partners for its ClickShare Alliance Program and AVer’s induction into the SRT Alliance.
There’s no doubt that Microsoft Teams has been playing catch-up with Zoom for months; some would argue years. But, this week, Microsoft upped its game by adding a host of features that even Zoom power-users will love. Here’s a summary look at each one.
One interesting strategy I have heard espoused by more than one of the knowledgeable sales leadership voices was that sales teams should be using this time to focus on strengthening long-term relationships with customers. It seems like sound and logical advice that’s always applicable. My issue is many of these people were suggesting the pathway to achieving this was through doing things for free or at no margin. When we give something to a customer for free, we’re really doing two things: We’re helping another company at the expense of our company, and we’re hoping (consciously or subconsciously) that doing this will leverage the very powerful psychological principal of reciprocity. Here are three reasons that’s a bad idea.
From “Hey, Cortana” to cloud-enabled interactive sound for HoloLens to Windows Sonic (Windows 10 comes with support for virtual surround sound), Microsoft invests heavily in research on audio. And the company is convinced the ProAV market fails to recognize this.