Volume 11, Issue 16 — August 27, 2014
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Industry News rAVe BlogSquad Audio Control & Signal Processing Projection Cables, Furniture, Mounts, Racks, Screens and Accessories In Brief
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Lifts And Let Downs
By Lee Distad rAVe Columnist
If there has ever been an AV product category that I’ve maintained a love/hate relationship with, it’s motorized TV lifts and mounts.
On the plus side of the equation, there are few things cooler than a concealed installation where a flat panel display or projector rises from a tabletop or descends from the ceiling.
But on the downside, while lifts can create a fantastic, futuristic experience, they carry tremendous potential to be a weak link in the installation, and source of aggravation, not just for the client, but for your team.
Fortunately, all the downsides of lifts can be avoided by choosing the brands of lifts you work with by following some simple recommendations, and learning from the bad experiences of others.
The first factor to evaluate is motor noise and how smoothly the mechanism operates. That right there can either create or ruin the magical effect of having a motorized lift in the installation.
You may be surprised to learn that price isn’t always a factor when it comes to motor noise. I once watched a demo of a lift at CEDIA Expo that sounded like a blender full of marbles when its motor was running, and whose horizontal tilt made a KACHUNK! noise when rotating left to right.
That lift, which was part of a series that were made-to-order averaged ten grand for one that would fit a fifty inch flat panel. At the same show, I saw an off-the-shelf, non-custom unit for two grand that was as quiet as a mouse.
That lesson was not lost on me: Get facetime with mounts and lifts, and monkey with them BEFORE you specify one into the client’s house!
Let me reiterate that: Don’t choose a lift vendor based just on price, specs on their website, or a nice brochure. Research. Experiment. Visit vendors at shows, and if at all possible get the vendor’s territory rep to drive a demo unit to your office and show you how it works.
Next on your agenda should be serviceability. You want to work with quality brands, ones that seldom break. But “seldom” is not the same as “never.” Designers need to plan for serviceability in their systems, asking themselves “if this piece breaks, how do we deal with it.”
Get into the mechanism and take a good hard look at it. How easy is it going to be to get into it and service it, with or without a TV and mounting bracket in the way? Ask yourself what the worst-case scenario is, and how easy would it be to repair.
Here’s an example from real life. We had installed a ceiling lift whose AC power supply died. The only way to remove the module was from the inside of the enclosure and required first removing the fifty-inch TV and its mounting hardware, then required someone skinny, left handed and with long arms to wriggle up into the top of the enclosure with a right-angle socket driver and remove the screws holding the module in place. Fortunately, we had an installer who fit the bill, but it was still a hassle.
Look for units that allow for multiple control options, and then design redundancy into your automation system’s control of the lifts.
Why? Even if you’re committed to using serial control to manage the lift mechanism, engineer redundancy into your design and run extra Cat5 and two-conductor security wire lines so that in a pinch you can rig the lift to operate via 12v trigger, hardwired RF or even IR.
That way, if something goes wrong, extra control options allow you to more easily troubleshoot whether the source of the problem is software/hardware, AC power/low voltage, or something else entirely. Knowing what the problem isn’t is an important step towards finding out what the problem is.
I love television and projector lifts. I love them even more when they work perfectly. Be choosy when selecting products, and apply some good decisions to your project designs, and they’ll work perfectly for you, too. Leave a Comment
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“So What?” Selling — Asking All the Right Questions
By Max Kopsho rAVe Blogger
Ask yourself these questions so your customers never have to.
Among many attributes, it takes humility, an inquisitive nature and great listening skills to be a good salesperson. Those attributes seem almost obvious, right? OK, I’ll give you that. I think what takes a little more thought and may not be as obvious is the inquisitive nature requires more than just a curiosity about how things work, how people interact and how to creatively solve problems. You also need to constantly wonder what other people are wondering, especially what your customers are wondering. This is why I titled this blog “So What?” Selling. You need to be constantly asking yourself, “So what?” You should be doing this as if your customer is the one who actually is the one is asking it. So every time you mention a product feature or new channel program you should hear your customer’s voice saying, “So what?” Every time you tell your customer about a new technology or a new solution you need to assume he’s thinking, “So what?”
Your meetings with your customers will be at least 10x more productive if you spend time before the meeting rehearsing what your approach is going to be based on the research you have done on the customers’ pains and buying process. You can then focus your rehearsal around knowing the answers to their “So Whats?” The customers will thank you for not wasting their time. Notice that I assume you research the pains and buying process for the buyers prior to your meeting. I also assume you are meeting with buyers (decision makers) and that you rehearse your meeting. I have done countless sales presentations and training and I still rehearse almost every time to some degree.
Using the “So What?” method allows you to get to the three core questions sooner in the sales meeting / conversation. For this, you should have answers to these three core questions prepared before the meeting ever starts:
1. Why do something? Have you given the customer a compelling reason for action? Have you made the customer realize a pain or competitive disadvantage he/she wasn’t aware of? This is sometimes a tough one to remember because when you are passionate about your products or solutions. They seem like a no brained solution and you may forget that you need to make a compelling presentation or “argument” for it to your customers. Not everyone sees the obviousness of the value of the solutions you provide as you do. You need to pretend that the customer knows nothing of our business and that they are always saying, “So what?” This just happened to me when I was telling people about grAVITation TECH. To me, it was so obvious that our industry needed training that I didn’t need a clear value statement, but my customer needed to hear it from me. I can’t tell you how many lessons I’ve learned from my customers.
2. Why do something now? Have you convinced your customer of the urgency of the situation? Have you even tried to? Or did you just go with the customer’s budget and timing? One of the keys to “So What?” Sales (part of the Da Vinci Sales model) is to assign urgency for the customer. You need to guide the customer in setting the expectations and understanding of the timeline. They need to have an understanding of the detrimental impact of waiting to implement your solution. By showing the customer the cost of not doing anything or delaying action, you assign urgency to the implementation of your solutions. Whether it is a continued lack or lessened productivity or loss of customers because of perceived lack of innovation (example being not invested in collaborative solutions), these examples need to be shown in strategic, political (competitive landscape), financial or cultural terms. These are the areas that people of power (decision makers) are focused. There are many ROI, TCO, ROO and other top end calculators (free from vendors in our industry) out there to use for this purpose. These are typical in selling to C-Level people, but they are helpful in making the business case and showing your strategic literacy when working with all types of key decision makers.
3. Why do it with you? Have you made the compelling case for the customer to select you as a business partner? Sure people do business with people they like but that is after all the other things are said and done. And by the way, no sales person has a relationship quota. It is great if you make a lot of friends out there but you need business partners more. So have you given the customer the compelling reasons to do business with them? These reasons have more to do with the people, programs and processes within your organization. Have you given the customer reason to believe that your people will take care of them after the sale and that your programs and processes match their needs and wants? Make sure that you talk with their purchasing, operations and support teams to see what types of programs and processes you need to offer to support the after the sale “So whats?” and make sure that is included in your offer up front. The whole idea is to answer the “So whats?” before they are ever asked.
Just imagine that there is a little version of your customer sitting on your shoulder. That little version of your customer is there while you are rehearsing in the mirror the night before or while you are driving on your way to the big meeting. He/she is there saying: “SO WHAT, SO WHAT, SO WHAT?!?!?!” If you remember that, you are half way to the big sale. Remember, half the outcome is determined by the preparation. Keep listening to that “SO WHAT, SO WHAT, SO WHAT?!?!?!” Have your answers ready and you’ll knock them dead!
“So What” Selling, is part of the Da Vinci Sales model. You can read more about Da Vinci Sales in the upcoming book by Max Kopsho. Pre-Order today here or book a Da Vinci Sales Seminar. Leave a Comment
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Demand For Wireless High Resolution Home Theater Audio Sparks Growth in Wireless Speaker and Audio AssociationThe Wireless Speaker and Audio (WiSA) Association, an industry group focused on high resolution, wireless, multi-channel audio products to the home theater market, continues its fast growth with the addition of six new members. Joining the Association to advance its mission are:
- Claridy Audio, a full-service OEM and ODM for digital audio electronics, wireless, amplification and complete acoustical system design
- Elytone Electronic Co., Ltd., a leading OEM and ODM for audio products
- Enclave Wireless Audio builds wireless audio products
- Fostex, a manufacturer of consumer and professional audio products is a division of Foster, a large OEM speaker maker
- Innovo Concepts, Inc., an innovative product design company
- Monitor Audio, a global specialist in speaker design
The Association has grown more than 50 percent since January of 2014 and now has 30 member companies. Additional member announcements are expected in the coming days. According to Raiyska Iyer, market research analyst for Futuresource Consulting, home audio represents an enormous opportunity for manufacturers and retailers with wireless speakers and soundbars growing at 181 percent and 81 percent annually. To date, wireless audio solutions have been limited to only a stereo experience, the key advantage of WiSA-compliant components is that it is the first solution to offer high-resolution audio from 2.0 to 7.4 channels. And, WiSA-compliant systems are fully interoperable, allowing the consumer the convenience and freedom-of-choice to mix and match components from different manufacturers.
WiSA is here. Leave a Comment
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Terra Introduces RGB Color and Dimming to Its LED Light and Sound BollardTerra’s LS.32 lighting and sound bollard now has RGB color and dimming options available. Designer and installers will soon be able to give clients the option of choosing white or colored illumination for their landscape lighting. Control capabilities will include dimming, single color lighting and automatic continuous color shifting. The custom manufactured MR16 RGB lamps employed are designed for outdoor use and may be exposed to the elements.
The new Terra 12-volt RGB dimming power supply, controller, RGB amplifier and RGB lamps are designed to work within the DMX512 standard for lighting control. The DMX512 standard can be integrated with Crestron, AMX and other third party residential and commercial control systems.
Terra plans to ship the LS.32 by January 1, 2015. Details are here. Leave a Comment
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Triad Speakers, Inc. Unveils New Speaker for Dolby Atmos Sound Triad Speakers today announced a new home theater speaker developed to deliver captivating, multi-dimensional sound with Dolby Atmos. Triad’s Bronze LR-H is an in-room loudspeaker that utilizes a traditional D’Appolito design (two front-firing drivers with a tweeter located in between). Integrated into the enclosure is a Dolby-enabled height channel comprised of an up-firing top driver array that aims sound towards the ceiling. In the Dolby Atmos system, the Bronze LR-H is used for left and right front and rear main channels (one enclosure per channel).
Bronze LR-H Specifications:
- Dimensions (inches): 7-9/16 (w) x 19-1/2 (h) x 9-1/4 (d)
- Frequency Range: 88 Hz – 20 kHz (+/-3dB)
- Recommended Amp Power: 50-200 watts (range)
- Nominal impedance: 4 Ohms
- Sensitivity: 89 dB (2.83v, 1m)
- Front Firing Drivers: Two 5.5-inch SB Acoustics drivers and one 1-inch SB Acoustics fabric dome neodymium tweeter
- Top Firing Drivers: Four 2-inch full-range ScanSpeak neodymium drivers
Triad will display the Bronze LR-H at its CEDIA Expo 2014 booth (#448). It’s priced at $1,000 list per speaker and will ship late Q4 2014. Leave a Comment
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Procella Audio Adds New Price and Size Categories with P5 Speaker and P12 Active Subwoofer Procella Audio announced today that initial shipments of two new loudspeakers will take place in September 2014. The P5 is a compact, high-output two-way design that features a pro audio 5.25 inch woofer and a one inch high-frequency pro compression driver mounted on a Procella-designed constant directivity waveguide for high output levels and what they say is sonic accuracy. The P12 is a high-performance single 12 inch driver high-output subwoofer in a shallow depth cabinet, with an integral 350 watt power amplifier.
With a Procella Identical Voice crossover that provides flat phase response and ultra-low group delay, the P5 uses a high-performance professional audio compression driver mounted on a newly designed Procella waveguide to produce high frequencies. This new constant directivity waveguide produces a circular radiation pattern of 80 degrees above 2.2KHz, enabling users to achieve excellent performance with the speaker mounted in either a vertical or horizontal orientation. This ensures a high level of performance when the speaker is mounted high above listeners ears as in Atmos and Auro 3D Audio system height channels. The high-output 5.25 inch woofer driver has a 25mm voice coil and is capable of very high output levels. The Identical Voice concept assures a timbre match for seamless envelopment and 360 degree imaging when the P5 is used as a surround speaker with the Procella P8, P610, P815 and P860 main speakers. At only 7.5 inches wide, 12 inches high, and 6.7 inches deep, it is ideal for unobtrusive wall or shelf mounting. Recommended amplifier power is 100 to 250 watts.
As Procella’s most compact active subwoofer, the P12 is built around a 12 inch long-throw professional audio subwoofer driver with a 65mm voice coil. Its integrated class-D power amplifier delivers a total of 350 Watts to produce a maximum output of 116 dB at 50 Hz, with extension to well below 25 Hz.
Single balanced XLR and unbalanced RCA inputs are provided, with an unbalanced RCA connector for linking multiple subwoofers. Switchable room settings optimize the subwoofer’s response for room boundary conditions, with positions for placement against a wall and for corner placement. A polarity switch optimizes integration of the subwoofer with the room and main speakers. An advanced Procella-designed auto power mode calibrates to the system preamp or processor, ensuring activation from sleep mode without truncating the initial program signal.
Like Procella’s other subwoofers, the P12 cabinet is very shallow in depth for ease of installation, whether placed against a wall or installed in a wall or baffle wall. The cabinet is 22.8 inches wide, 17.3 inches high, and only 7.9 inches deep (without grille). All inputs and controls are available on a recessed back panel that enables placement of the subwoofer directly against the wall.
Both speakers will be available in either black or white painted finishes and the P5 will list for $899 each, and the P12 will be $2,699 each. Here are all the tech specs. Leave a Comment
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Bay Audio Expands Live-Wall Lineup with LW1210 Invisible Loudspeaker Bay Audio has announced the introduction of a new invisible Live-Wall speaker model, the LW1210. The Live-Wall line now include three invisible models — the LW1218 and LW1210 loudspeakers along with the LWSub invisible subwoofer. Bay Audio’s Live-Wall invisible speakers have established a performance and engineering standard for this growing category of architectural loudspeakers. Bay Audio also offers best-in-class landscape loudspeakersfor outdoor applications along with the company’s full lineup of architectural and home theater products.
Live-Wall’s newest model features a three-layer design that employs a woven fiberglass diaphragm along with advanced aeronautical adhesives and an asymmetrical star pattern that, Bay Audio says, based on algorithms to eliminate standing waves, delivers a balanced frequency response. The LW1210’s proprietary asymmetrical star pattern dissipates high frequency energy as it propagates toward the edge of the speaker to achieve the most natural and balanced sound. Bay claims that the Live-Wall LW1210 delivers a 160-degree off-axis dispersion and high power handling and it lists for $500 (each).
Other features and specs:
- Small form factor and clever installation brackets ideal for soffits and other challenging locations
- Advanced, durable materials ideal for high-humidity installations such as bathrooms
- High power handling plays as loud as most conventional 10-inch in-ceiling speakers
- 160 degree off-axis dispersion -3dB
- 6 dB down point at 65 Hz delivers rich sound and excellent bass resolution
- 100 watt protection circuit guards against overdriving
- 1.25″ voice coil designed to handle ample power
- Fire-rated metal back-box and metal bracket available
Go here for everything. Leave a Comment
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Teufel Audiohas Intros THX Certified Cinebar 52 With Dolby Virtual Speaker Technology Teufel Audiohas, a German audio manufacturer, announced a new soundbar — the Cinebar 52 THX. In addition to fulfilling the stringent criteria for THX certification for cinema sound, the new soundbar offers Dolby Virtual Speaker technology and multiple connections for audio and video sources.
To achieve THX certification, the Cinebar 52 THX needed to pass THX’s tests to ensure that the device is truly capable of cinema sound with a sound pressure level over 100 dB. The speaker features total of six high-end drivers in a two-way construction and a precise 320 watt subwoofer for deep bass all the way down to 35 hertz.
Features of the soundbar include:
- Frequency range: 120 Hz – 22 kHz
- Sound pressure: 103 dB/1m
- Two 25 mm tweeter, four 100 mm midrange driver
- Power output capacity sinus: 120 watts
- Standby function: 0.4 watts
- Video connections: four HDMI-In, one HDMI-Out with 3D support, CEC and ARC
- Standby function: two coaxial digital, two optical digital, one stereo cinch, one stereo jack
- Audio formats: Dolby Virtual Speaker, Dolby Digital, Dolby Pro Logic, Dolby Pro Logic II, DTS
Subwoofer:
- Frequency range: 35 Hz – 120 Hz
- Sound pressure: 101 dB/1m
- 250 mm bass driver
- Power output capacity sinus: 320 watts
- Standby function: 0.4 watts
The new Cinebar 52 THX is available now at a list price of € 899.99. Leave a Comment
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RTI Finally Ships A Remote with Just the Right Amount of ButtonsRemote Technologies Incorporated (RTI) has announced that it is now shipping its newly designed T2i remote control. Offering many of the features of a high-end remote control, such as a color touch screen, dual-RF capability and fully programmable interface, the device allows users to leverage advanced technologies at what they care calling a “budget-friendly” price.
The T2i is definitely a thinner, sleeker, more ergonomically designed controller, and it’s not one that gives you button-shock. The remote’s uses an accelerometer for rapid “instant-on” control, a flush-mount 2.8-inch edge-to-edge LCD touchscreen, a cursor button for list navigation and a back-lit keypad. For added convenience, the T2i comes with 47 fully programmable keypad buttons (yes, still too many, in our opinion, but their design hides them well), four of which feature keycaps that can be interchanged with an included set of pre-engraved keycaps or with custom-engraved keycaps using the RTI Laser Shark service.
The T2i includes two built-in wireless modes and direct IR control with a wide IR transmitting frequency range, the remote features RTI’s dual-RF platform — supporting both 433-MHz RF for one-way control and 2.4-GHz ZigBee for bi-directional communication with RTI processors and supported third-party electronics such as music servers, lighting and HVAC systems and many more.
The T2i lists for $499 and all the specs are here. Leave a Comment
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Leaf to Intro 4K Capable Matrix Switchers at CEDIALeaf will launch a line of HDCP 2.2-compliant matrix switchers at next month’s CEDIA Expo for use in UHD and 4K TV applications.
The new Leaf Ultra HD range will comprise both HDBaseT Class A and Class B models with PoH, coaxial digital audio inputs, multi-zone variable line level audio outputs with full bass and treble control and variable audio delay for lip-sync correction. Leaf will also sell compact PoH HDBaseT receivers to accompany the matrix switchers. Leaf also says it will be building on this platform with full Dolby Digital 5.1 down-mixing models coming in Q2 2015.
If you’ve never heard of Leaf, you can learn about the company here. Leave a Comment
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BenQ Intros New Home Theater Colorific Projectors BenQ America today introduced its next-generation Colorific home entertainment projectors: the HT1075 and HT1085ST. Both projectors include content streaming and mirroring capabilities for devices equipped with Mobile High-definition Link (MHL) to allow the transfer of small-screen content from any portable device.
Featuring BenQ’s Colorific image quality, the HT1075 and HT1085ST are native 1920x1080p projectors that can do 2D or 3D projection and the short-throw HT1085ST can project an image that’s 100 inches diagonally from 6 feet away. Spec’d at a 2,200 ANSI lumens of brightness and a 10,000:1 contrast ratio, both projectors are also ISFccc-certified by the Imaging Science Foundation (ISF) so they can be professionally calibrated with two optimized modes — ISF Day and ISF Night.
To create a household media hub, users can easily connect Blu-ray players and gaming consoles to the projectors via HDMI as well as view cloud content using any MHL-ready streaming device, including Roku, Chromecast and Apple TV.
Saving money by lowering total cost of ownership (TCO), the projectors are equipped with BenQ’s SmartEco lamp-saving technology to prolong lamp life up to 6,000 hours and both include a filter-free design built around a sealed DLP chip that eliminates the need to clean or change messy filters; a unique lamp door design that enables lamp replacement down the road without needing to take down the projector; and a special sleep mode that reduces power consumption to under half a watt when connected but not in use.
Available in September 2014, BenQ’s all-new HT1075 and HT1085ST projectors retail at $1,199 and $1,299, respectively, and you can see them here. Leave a Comment
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Middle Atlantic Unveils New Line of Racks, Power and AccessoriesEssex by Middle Atlantic is a new line of what the company is positioning as “affordable” infrastructure products that will make its official debut at CEDIA 2014. Middle Atlantic says Essex is designed for easy selection and purchase, quick assembly and simple integration. It’s comprised of three series of racks, horizontal and vertical power distribution and a selection of accessories including thermal management, cable organization, rack shelves and panels.
The collection includes:
- the knock-down QAR Series Quick Assembly Rack
- the fully-welded MMR Series Multi Mount Rack with flexibility to be installed desktop, floor-standing or wall-mounted
- the fully configured RCS Series
Accessories are available in bundled multi-packages of commonly used options and quantities to simplify ordering. All feature a flat black finish for a consistent, professional appearance.
Details on Essex are here. Leave a Comment
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Tributaries Launches Series 4 Interconnects at CEDIA ExpoTributaries’ new Series 4 interconnect cables will officially launch at CEDIA. Claiming that the cables surpass the performance of its predecessors (Series 3 and 5), Tributaries has made major changes in the construction of the audio cables by changing the coaxial design to a improve twisted pair geometry with solid conductors which yields more accurate signal transfer. Digital and video cables employ a 75-ohm coaxial design with an upgraded solid conductor for a higher level of performance.
In addition to the Series 4 standard cable models of analog RCA audio, subwoofer mono / Y cables, Toslink optical, digital audio and analog video, Tributaries is now offering a lower-cost solution for XLR balanced audio. The Series 4AB is a true balanced audio cable terminated with high quality XLR connectors. Made in Orlando, Florida, the 4AB is available in custom lengths.
Here are the details. Leave a Comment
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Audience Introduces Its Conductor High-Performance In-Wall Power Cable Audience today announced the introduction of its Conductor in-wall power cable that it claims is better than plain-old Romex for custom-installation, home theater, multi-room audio, architectural and other in-wall applications.
Audience Conductor cable features three 10 AWG multi-conductor wires plus a ground wire and can be used in 120-volt and 220-volt applications. The wire is cryogenically treated (aka frozen — huh???), which Audience says relieves built-in stresses and re-forms the microstructure in the copper for improved conductivity. The insulation is made from XLPE cross-linked polyethylene insulation, which provides extreme durability and long-term use yet is flexible and easy to work with. (XLPE is used in plumbing and radiant heat applications and even in human artificial joint replacement.) Uh, hmm, not even sure what to say about this previous paragraph, mostly taken from the Audience press release. It’s definitely written by a marketing person.
Conductor is UL-approved, is OSHA-acceptable and meets ICEA S-95-658/NEMA WC 70, IEEE 383, IEEE 1202 and other standards. It’s currently available at a suggested retail price of $20 per foot.
Here are the details. Leave a Comment
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RTI Announces Integration With Converging Systems’ LED Lighting SystemsRemote Technologies Incorporated (RTI) has announced the release of a new two-way driver that allows users to control LED systems from Converging Systems’ portfolio of lighting solutions via an RTI control system. Available now, the driver makes it extremely easy for integrators to implement LED lighting in settings such as restaurants, bars, and home theaters.
To read the complete press release online, click here. Leave a Comment
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Torus Power to Host Power Hour at CEDIA ExpoTorus Power, a subsidiary of Plitron Manufacturing and maker of isolation transformer-based power management components, has announced the company will be hosting the ‘Torus Power Hour +’ Industry Expert Panel Session and Manufacturer Training Course during CEDIA Expo 2014, on September 12, from 3 to 4:30 PM (Room 605 at time of press).
To read the complete press release online, click here. Leave a Comment
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Bay Audio Appoints Sales Rep for Two Eastern TerritoriesBay Audio, a manufacturer of loudspeaker solutions for A/V integrators and specialty dealers, has announced the appointment of Audio Associates of Somerset, NJ as its independent sales representation covering two territories — Metro New York (including Long Island, New Jersey, Eastern Pennsylvania and Delaware) and the Mid-Atlantic region (including Maryland, Washington D.C. and Virginia). Audio Associates will be showcasing Bay Audio’s best-in-class Live-Wall invisible speakers, Park Stevens landscape loudspeakers along with the company’s full lineup of architectural and home theater products.
To read the complete press release online, click here. Leave a Comment
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Kramer Introduces K-Lock Pull Resistant HDMI ConnectorKramer has introduced a new pull-resistant HDMI connector, the K-Lock, which provides up to 15 pounds of retaining force. K-Lock has small springs on the surface of the connector that hold the cable tightly in place.
To read the complete press release online, click here. Leave a Comment
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Kaleidescape Joins Azione UnlimitedAzione Unlimited announced this month that Kaleidescape is joining its buying group of consumer electronic dealers, integrators and manufacturers who are collaborating on training, education and the sharing of ideas.
To read the complete press release online, click here. Leave a Comment
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For all you REGULAR readers of rAVe HomeAV Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100% opinionated. We not only report the news and new product stories of the high-end HomeAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
Don’t like us, then go away — unsubscribe! Just use the link below.
To send me feedback, don’t reply to this newsletter – instead, write directly to me at gary@ravepubs.com or for editorial ideas: Editor-in-Chief Sara Abrons at sara@ravepubs.com
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue – which is now known as InfoComm IQ. rAVe Publications has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
rAVe HomeAV Edition, co-published with CEDIA, launched in February, 2004.
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rAVe HomeAV Edition contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors. |
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