Volume 11, Issue 16 — August 26, 2019

Latest headlines: Mark Coxon on change and the future of the industry, plus news from Sharp, LG, Extron, Peerless-AV

August 26, 2019 | Volume: 11 | Issue: 16

 
“Technology teams should continue to maintain operational excellence—in the past, their primary function—but because business and technology strategies are now entwined, technology work should evolve to focus on hand-in-hand collaboration with business functions to cocreate value.” This quote comes from a Deloitte study: The Future of Work in Technology. Today Mark Coxon looks to the future, referencing this Deloitte study, and what our industry needs to do to not just survive, but also succeed. For example, when you hire new employees, do you hire for technical skill or soft skills, knowing technical skills can be taught? In the past, that was an easier question to answer, but now it may not be.

In product-shipping news, Sharp is now shipping its 8K display, and LG is now shipping its transparent OLED display, via distributor ABCOM.

We also have a team at the Integrate show in Melbourne, Australia this week. Check out our MicroSite here, where we’ll be posting videos, interviews and all our usual trade show coverage.

-Sara Abrons

COLUMNS

 

+ Eyes on the Future [Mark Coxon]

Technology is breaking out of the operational silo it has lived in within businesses of the past and is now taking a seat next to other disciplines to cocreate strategy. Technology teams will shift from delivering services to delivering business value, facilitated by automation, cloud and… brace yourself, as-a-service models. Given all this, technology is poised to shift from a cost center to a revenue engine. Operational spend will decrease while spending on creating innovation within the business will increase dramatically.

 

PRODUCT NEWS

 

+ Sharp Ships Commercial 8K 80″ Display [Sara Abrons]

+ LG Business Solutions Ships New Transparent OLED Display with ABCOM [Sara Abrons]

+ Peerless-AV and Volta Partner for Digital Signage-Based EV Charging Stations [Gary Kayye]

+ Elo Says It Has World’s First Interactive Display Line Certified by Google [Gary Kayye]

+ New Extron TouchLink Pro Touchpanels Are Integrated with a Built-In Control Processor [Gary Kayye]

 

INDUSTRY NEWS

 

+ A Partnership Between VuWall and LG Is Aimed at Control Rooms [Jacob Blount]

+ Partnership Between Signagelive and Quividi Brings Audience and Campaign Intelligence to DOOH Campaigns [Sara Abrons]

+ Registration Opens for Fall Almo Pro AV E4 Experiences [Gary Kayye]

+ A VARs Guide to Handling Digital Signage Client Concerns [Lillyan Wamaitha]

Digital signage is at a point where it sells itself, especially for larger organizations. However, a good number of small to medium-sized businesses are yet to understand the full value of digital signage. They can’t fully justify the cost, especially for services and support. To better understand client objections, we polled our sales team at Mvix and collected the 10 most common objections they get when selling digital signage.

TECH ROUND-UP

 

+ Are You Digitally Motivating Your Target Audience? [Mvix]

+ The Psychology of Consumption: Preparing for a Virtual World [Digital Signage Connection]

+ Jay Leedy On How The Giant Integrator Diversified Approaches Digital Signage [Sixteen:Nine Podcast]

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