Laura Davis-Taylor, a great friend of mine and a retail-focused DS mastermind, joined forces with rAVe at InfoComm 2019 to bring you a series of DS-focused interviews. Check them out, and the rest of our InfoComm 2019 coverage here
One of things that intrigues me the most about DS, DOOH and the like is that integrates itself into literally every other market focus/product segment. Gary Kayye wrote about the Themes of InfoComm 2019
following the record-breaking show earlier this month. As you can expect, collaboration, 8K + transparent display products, experience, AV-over-IP and others made the list.
Notice that digital signage is not listed explicitly. But that is because it rests at a higher level. It’s present IN collaboration, 8K technologies, experiences and AV-over-IP. You see it in Zoom Room’s native digital signage integration, the drive for hardware advancements to 8K and how that hardware support fuels experiences. And what is AV-over-IP without the V?
We talk so much about scalability in installs, the ever-so-present “enterprise-level deployments.” DS is changing — by advertising and simplicity, nonetheless — but it is also pulling so many other things alongside as we go through the new re-birth. Companies leading the collaboration space are integrating DS into their native platforms, a new market segment is growing with the simplification of programmatic advertising in DOOH and we are redefining user experience WITH digital signage installs through transparent display technology.
I agree with Gary wholeheartedly about the themes of InfoComm, especially collaboration. You need to be following that segment of the market. Haven’t I convinced you to at least subscribe to our dedicated UCC publication? You can do that here
(like 8,000 nits bright).