Volume 11, Issue 11.1 — November 6, 2018

RaveEd — Volume 11, Issue 11.1 — November 6, 2018

November 6, 2018 | Volume: 11 | Issue: 11.1

Did you vote yet (if you’re in the U.S.)? Go do it!

Scott Tiner loves Zoom and today, he talks about they implement Zoom Rooms at Bates College. Joel Rollins also talks about virtual reality and how the audiovisual industry could use it for videoconferencing and other applications. Do you use Zoom or VR? What are your experiences?

For integrators, Anthony Coppedge also talks about the vertical market customer journey and how you can use that in your marketing efforts.

-Sara Abrons

COLUMNS

+ Zoom Continues to Impress [Scott Tiner]

While at CCUMC we had an emerging technologies session and Zoom took up well over half of the session. Several people had questions about the product and how they can put it into use in their spaces. I learned a lot about it and brought that information to my campus, and our techs ran with that information and discovered even more.

+ AV=Actual/Virtual [Joel Rollins]

What VR can restore is the feeling of the attendee’s independence in the environment — presence. Where teleconferencing and webcasting give you a camera’s view of what is going on someplace else, in a VR environment each person is a separate participant, able to associate with others and with the presenter in a more individualized way.

+ The Vertical Market Customer Buying Journey [Anthony Coppedge]

Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To land high in search results, AV industry vendors must create unique vertical market customer buying journey maps to position well in relevant search results.