Volume 10, Issue 8 — August 16, 2016
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The Future Is Here
By Joel Rollins rAVe Columnist
Over the last couple of months, a lot of the articles here on rAVePubs have had to do with new technology adoption, and the costs involved with being either too early or too late with any new technology.
I am a long-suffering “Innovator” (for those of you who have read Crossing the Chasm, something I heartily recommend) and I have the arrows in my back to prove it. I am the eternal technological optimist, usually ready to believe that a new technology will change everyone’s life, and willing to help it become so. Because of that, I have gotten to ride the wave of several new technology revolutions, but in the process also nearly been drowned by some of those waves. But I press on, encouraged enough by those that were successful to keep my enthusiasm. In fact, my favorite email signature is a quote from William Gibson that tells us: “The future is already here, it’s just not evenly distributed.”
And I am a distributor.
One of the things that I have always loved about the rental and staging portion of our industry is that we were by our very nature the purveyors of the newest technologies, the people that our clients looked to for an introduction to the latest and greatest. In fact, I have frequently complained that in our industry the typical AV company’s rental department is often treated as the vehicle for technology demonstrations for the sales department.
However, in considering some of this month’s articles, I wonder if that still holds true?
It seems to me that a number of impediments now exist to the rental department doing what it is always done, namely to be the first part of the company to bring in new technologies and market them to their clients. Some of these are:
Technology is ephemeral — in this world of 90 day model changes, and electronic technologies that hit the market, make a splash, but are then quickly replaced by yet another 90 day wonder, can the rental department anymore afford to take the risk on new technologies? And, if we don’t, are we ceding our place as the technology people are clients rely on to explain new things to them?
Technology “branches” — Another great technology risk is now having the correct technology idea but from the wrong vendor. 10 to 15 years ago when a new technology was released, it typically came from one or two companies with which we had long-standing relationships. We attempted to standardize our technology inventory and our training around long relationships with important manufacturers. Today, however, a new technology is likely to hit the market from people that we have never heard of, who may have experience in another field but not ours. they may last, and they may not, so it is difficult to decide whether one can bank on them. On top of this, any new technology introduced this way is likely to immediately have a dozen or so competitors.
Technology that replaces the meeting altogether — Over the last 15 years, lots of technologies have become available to supplement the meeting, and we have learned to deal with them and market them. For instance, when videoconferencing became widespread, a lot of people in the rental industry were afraid that it would replace the public meeting. However, experience tells us that those meetings not only continued, they increased, and we learned to market videoconferencing equipment as part of our rental package to accommodate those meetings. Today, however, even the companies that marketed videoconferencing to us are pushing harder at replacing the meeting altogether, whether it happens via telepresence or in person. Many of these new technologies are web-based, require no hardware other than the computer that’s sitting on their desk already, and are relatively painless to implement. Think about what has happened with improvements to Outlook, and its contemporaries like Cisco’s Spark, technology packages which accommodate meetings but also create nonlinear, threaded communications that can take the place of in person meetings. These companies first marketed videoconferencing as a timesaver that cut out travel time. Now, many of the new marketing efforts seem aimed at making schedules more flexible by making the meeting completely nonlinear, allowing people to “attend” at whatever time they care to. Although we continue to market these technologies within meetings (often now accommodating them through additional big screens that display incoming content to the group), as they become more widely adopted, they will certainly cut down on the number of in person meetings, most especially the smaller ones at first.
So, as usual, I throw the question open for those of you in the meeting rental business. How are you helping your company stay relevant to your clients in a time of increasingly rapid technological change that borders on technological chaos at times?
Next month, we will talk with a number of rental managers about these questions and try to determine if we are still collectively distributing the future.
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The Cost of Late Adoption
By Mark Coxon rAVe Blogger
If you are a student of technology adoption, you’ve most likely seen this curve.
It’s the Technology Adoption curve and it reveals how people adopt technology over time. Looking at the curve as an integrator, you may use this curve to justify a delayed entry into a tech market. After all, around 70 percent of consumers don’t come into the market until the middle. If you take that viewpoint, you’re not alone. In fact, according to data I heard come out of the InfoComm standards plenary, integrators seem to adopt new technology into their businesses in almost exactly the same way consumers do, with the majority waiting for the swell in the middle. I think that this is a major mistake.
Before you start to disagree too much, let me lay out why I think there is a unique advantage for integration companies to be innovators and early adopters when it comes to offering new products and services in their businesses.
First off, it’s a marketing and sales advantage. 70 percent to 85 percent of the integration community is probably not telling this new technology story to their clients yet. That’s a great advantage when pitching a job, especially if the client is tech conscious or savvy themselves. However, I think there is a unique advantage in the actual numbers as well.
Let’s look at another common curve. The Product Life Cycle curve.
This curve, when over laid on the Technology Adoption curve above, shows that most integrators are waiting until growth has been demonstrated or sometimes even until the product has reached full maturity. This may not sound like a bad thing. In fact, the terms growth and maturity seem to denote stability.
But stability and profitability are two different things.
Now given all of the above let’s look at a couple curves I came up with in thinking through this adoption trend.
The first is the product margin curve.
When a product is first introduced and is novel or innovative, higher prices will be paid by consumers. Given this, typically products have higher margins as they are introduced and as the product reaches maturity and then market saturation, those margins fall and then level off at some small differential above the manufacturing costs.
But selling the product is only half of your integration business. Unless you are a box mover, you are selling installation, programming and support services with these products as well — so you also have a Labor Margin curve to factor in here as well.
Notice anything? It’s almost the opposite of the Product Margin curve. In the beginning, when a technology is new, your integration firm will inevitably spend more time training and installing the product, troubleshooting errors, etc. However, as the product reaches maturity, labor margins increase with the efficiency of the installations, programming and support of the product.
Given this, you really need to look at the sum of both graphs to get a good picture of the Profit curve of a integrating a new technology. If the product costs and integration costs are about equal, then you get something like this.
As you can see the green line is the sum of the two margin curves for Product (orange) and Labor (blue). Of course depending on the price of the product(s) in the system, these curves could move slightly. The point is however that in the example above, the integrator in question adopts the technology early. This means that the product margins offset additional labor expenditure during the learning phase, and then as product margins decrease, the integrators experience with the product provides advantages in actual integration costs to increase labor margins. Overall, the two competing curves can level each other out, creating a stable profit line over time for the technology itself.
But what happens to the integrator who waits?
A delayed entry into the market in growth or maturity mode means that the integrator will not take advantage of early, higher product margins. However, the labor margin curve remains. As an integrator, it still takes your team some time to become familiar with the technology and gain those economies. The result is a product margin curve that remains the same and a labor margin curve that is delayed.
As you can see the delayed entry affects the stability of the green profit line. If you look at the curve profit curve above, you’ll notice that profit actually decreases initially, and that many times causes an integrator to rethink their entry into the new market and perhaps retreat, not knowing that the trend is a direct result of the late entry, and will at some point climb back up as efficiencies in installation and programming are realized.
If you want to compare the profit curves of integrator 1 and integrator 2, it looks something like this.
If you take a look at the two profit curves above, an early entry into the market not only allows Integrator 1 (dark green) the opportunity to turn profit for more time than Integrator 2 (light green), but also gives them an advantage in profit during a huge portion of the Technology Adoption cycle as a whole. They have earned higher profits that allow them to be more competitive in a bid situation as well as present a longer track record of success with the technology.
All in all, the early adopter from an integration perspective can benefit greatly from adopting technology early, capturing a large percentage of early adopters and also creating advantages downstream as the technology matures that allows the same firm to continue an advantage until the product fades toward decline.
From a product manufacturing perspective, many argue that being second may be better than being first in that the follower can learn from the leaders mistakes. That may also be true here with integration if the delay to market is relatively small. However, even in manufacturing, no one argues that there is an advantage to entering the market in the middle or at the end. It may be a good time to look at the way your integration firm is adopting new technology to see if you’re benefiting from an early mover advantage.
I’d love to hear your take here. Feel free to use the comments below to start the conversation. Leave a Comment
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Matrox Ships C900 Graphics Card, a Single-Slot, Nine-Output Graphics Card Matrox Graphics today announced that the Matrox C900, a single-slot, nine-output graphics card, is now available.
The Matrox C900 is a single-slot, PCI Express x16 graphics card that drives nine displays at resolutions of up to 1920×1200@60Hz per output. Designed to power 3×3 or 9×1 video walls, C900 delivers one ultra-large desktop across all attached displays, ideal for digital signage, presentation, and video wall applications.
A special-purpose card designed to power 3×3 or 9×1 video walls, two Matrox C900 cards can be combined to create 6×3 or 3×6 video walls from one system, with the board-to-board framelock feature ensuring all displays are synchronized to reduce tearing. The C900, with its high reliability, outstanding performance, and low-power consumption delivers a cost-effective video wall solution for enterprise, industrial, pro A/V, digital signage, security, control rooms, and more.
Matrox C900 is a PCI Express 3.0 x16 graphics card with 4GB of memory that supports nine displays at a maximum resolution of 1920×1200 per display or a total desktop resolution of 5760×3600 in a 3×3 display configuration. More displays can be supported by pairing two C900 cards in a system to power an 18-screen video wall. The board-to-board framelock feature ensures synchronization of all displays. C900 features nine mini-HDMI connectors, supports digital audio through HDMI, and is DirectX 12 and OpenGL 4.4 compliant.
Compatible with the Matrox Mura IPX Series 4K capture and IP encode and decode cards, the C900 is also supported by Matrox MuraControl video wall management software for Windows and iPad, allowing users to create, save and edit video wall layouts offline or in real time so their content appears exactly where and how they want it.
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CAD Audio Debuts StageSelect 1600 Series UHF Wireless CAD Audio has introduced the new StageSelect 1600 Series UHF high performance wireless system. The StageSelect system features frequency agile UHF operation for maximum operating range along with CAD ScanLink technology to precisely scan, select and link to the optimum channel in any RF environment.
The system also includes True Diversity operation to minimize multi-path interference along with CADLock Automatic Tone Encoded Squelch that eliminates unauthorized transmissions in the signal path. Optimized XLR and ¼” TRS outputs on the WX1600 receiver provide greater user flexibility. Audio performance has been optimized with a dynamic range greater than 110dB.
StageSelect includes the WX1600 Handheld System with the acclaimed CADLive D90 capsule and the WX1610 Bodypack System featuring the Equitek E19 Broadcast and Production miniature condenser earworn mic, Cardioid Lav and Guitar Cable.
Handheld and body pack transmitters have soft touch multi-function On-Off/Mute/Low Battery/ScanLink status switches with multi-color LED indicators. High quality alkaline double AA batteries provide more than 15 hours of transmitter battery life.
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Go Getter Now Includes AIR Wireless Companion Speaker Anchor Audio has announced the Go Getter AIR wireless companion speaker. Anchor Audio’s Go Getter AIR is battery powered, operates 6-8 hours or more on a single charge, and can be placed 150+ feet from the transmitter. Transmitters come as an optional built-in upgrade to the main sound system. One transmitter can connect to an unlimited number of AIR wireless companion speakers. The AIR wireless technology offers 100 user-selectable channels operating within the 900 MHz frequency, which is one of the few clear channel ranges available and, therefore, limits interference from competing signals. Furthermore, the 900 MHz band offers expanded wireless range for an increased transmission distance. AIR companion speakers can also operate in ‘wired mode,’ which includes simply flipping a switch and plugging in a cable. The Go Getter is a lightweight and easy to transport. Delivering 109 dB of clear sound, it is meant for both music and voice amplification.
Currently, Anchor Audio’s Go Getter Portable Sound System, Liberty Platinum Portable Sound System and MegaVox Pro Portable PA System offer AIR wireless companion speakers.
The AIR companion transmitter also connects with Anchor Audio’s Assistive Listening Devices (ALB-9000), which operate on the same 902-928 MHz, resulting in an immediate ADA-compliant portable sound system. Main-unit systems are available with up to two wireless microphone receivers in addition to the AIR wireless companion transmitter.
The Go Getter AIR wireless companion speaker is priced at $450. Here are the tech specs. Leave a Comment
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TURBOSOUND Ships Flagship FLASHLINE Monitors TURBOSOUND has today announced the shipping of its flagship FLASHLINE MONITORS range of two-way loudspeakers. Designed primarily as stage monitors, they also accommodate a wide range of portable speech and music sound reinforcement applications. The flagship range consists of four models, two 12” and two 15” models, the TFM122M and TFM152M switchable passive/bi-amp loudspeakers, as well as the TFM122M-AN and TFM152M-AN powered loudspeakers.
The new two-way switchable passive/bi-amp TFM122M and TFM152M monitors feature 1,400 Watts of peak power designed to work in conjunction with LAB GRUPPEN amplification and loudspeaker management systems.
Specifically the TFM122M features a carbon fiber loaded 12” neodymium motor low frequency driver with a titanium dome 1.4” neodymium motor compression driver with the larger TFM152M featuring a carbon fiber loaded 15” neodymium motor low frequency driver with the titanium dome 1.4” neodymium motor compression driver.
The powered models in the range, the TFM122M-AN and TFM152M-AN, deliver 2,500 watts of peak power while featuring the same custom engineered driver technology as the switchable passive/bi-amp models in the range. These models are designed to work individually without a controller so feature an intuitive user interface via LCD display or remote control via TURBOSOUND PC Edit software.
You can see them here. Leave a Comment
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Elite Screen’s Manual Grande Large-Venue Screens Debut Elite Screens believes there’s a strong demand for manual screens again — so they are launching a new line of them. The Manual Grande is designed to accommodate large group presentations and its operation incorporates a bead-chain-clutch system similar to the mechanism used in controlling large window drapes. Elite Screens claims this is important because it gives more versatility in the screen’s height settings.
Although lower pricing is an advantage, the Manual Grande fulfills a role in providing a retractable big-screen installation that does not require an electrical source. Various facilities may not be adequately wired to provide outlets for ceiling or near-ceiling attachments. This is especially true with precast concrete buildings and subterranean structures. A larger non-electric screen may also be more appropriate for use in thin-walled structures that have a limited weight tolerance and local code requirements may not permit the necessary wiring for this application. The Manual Grande is GREENGUARD / GREENGUARD Gold (UL 2818) certified.
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Bose Professional Ships New Line of PowerShare Adaptable Amplifiers Bose is now shipping its new PowerShare adaptable power amplifier line, consisting of three 1U models: two- and four-channel fixed-install models (PS602 and PS604) and one two-channel portable amplifier (PS602P). Each model delivers 600 watts of power that can be shared across all output channels. With support for both low- and high-impedance loads up to 100V, PowerShare amplifiers adapt to a wide range of applications. Onboard configurable loudspeaker processing and direct access to zone controllers eliminate the need for an additional signal processor in many installations, while outstanding audio performance and reliability are assured with patented technologies inherited from the field-proven PowerMatch line.
Patented PowerShare technology allows installers to use total amplifier power in the application. This enables more flexibility during the initial design, or later on-site when making unplanned changes that take advantage of surplus power.
For applications requiring additional signal processing, the PowerShare Editor software offers real-time selection and control of Bose loudspeaker EQs, 9-band PEQs, mixing, crossover, limiters, delay and mute/output polarity through a USB connection. For basic setups without a PC, rear-panel settings allow installers to recall Bose loudspeaker equalization and protection per output channel. These features eliminate the need for an external signal processor in many applications.
Bose PowerShare products are here. Leave a Comment
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Extron Announces New Larger HDMI 4K Distribution Amplifiers Extron has two new 4K distribution amplifiers in the DA HD 4K Series, the DA4 HD 4K and DA6 HD 4K provide reliable distribution of a source video signal to as many as four or six displays, respectively. All three models in the HD HD 4K Series are HDCP compliant and support data rates up to 10.2 Gbps, Deep Color up to 12‑bit, 3D, Lip Sync and HD lossless audio formats. Extron technologies provide easy EDID and HDCP management, and automatic input cable equalization ensures signal integrity up to 50 feet (15 meters) when used with Extron HDMI Pro Series cables.
The DA HD 4K Series offers integration-friendly features that include automatic color bit depth management based on EDID, selectable output muting via RS‑232, as well as front panel indicators for easy monitoring and troubleshooting. They also feature Extron EDID Minder and Key Minder technologies to maintain continuous EDID communication between between connected devices and ensure simultaneous distribution of HDCP-encrypted source content. Each output provides +5 VDC, 250 mA for powering peripheral devices such as an Extron UHD4K 101 or HDMI 101 Plus cable equalizer. Now available in sizes ranging from two to six outputs to match the most common design needs, the DA HD 4K Series is ideal for applications that require the reliable distribution of a single HDMI source signal to multiple displays.
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Jetbuilt Announces Request for Proposals and Project Sharing Jetbuilt is streamlining and enhancing the Request for Proposals and Project Sharing process with its newest online tool. The Jetbuilt RFP Project Sharing tool eliminates the need for antiquated spreadsheets while providing increased ease of collaboration with clients and vendors.
Jetbuilt’s newly released functionality allows consultants, facility managers and technical directors to utilize the intuitive software to easily go from building rooms and systems, to defining the scope of a project. As users create their RFPs, they can manage photos, drawings and documents associated with the project and effortlessly drop in products from the Jetbuilt database before budgeting their projects and finally creating and delivering a high-end, comprehensive RFP. Then, the project can be shared with vendors to allow for straightforward and immediate collaboration. Users can chat as they work together to refine their project – while the original project remains saved. This allows the project to evolve while working with a selected vendor.
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Canon Unveils New REALiS 4K501ST 4K Projector Canon today unveiled the REALiS 4K501ST LCoS (reflective LCD) 4K resolution projector that includes two HDMI 2.0 inputs with HDCP 2.2 support. Using a native 4K LCoS chip at 4096×2400, the projector si spec’d at 5,000 lumens and is capable of displaying 4K content at 60Hz via a single HDMI cable (4:2:0 chroma sampling, however)
What is interesting about this 4K projector is that it’s using the Digital Cinema Initiative (DCI) standard for 4K cinema (4096×2160), which is denser than the QFHD (3840×2160) resolution that nearly every other 4K projector use using.
The 4K501ST projector comes equipped with a specially designed Canon 4K short focus wide zoom lens and throw ratio of 1.0 – 1.3:1, allowing it to project a 10-foot wide image from an approximate distance of only 10 feet. This projection lens possesses advanced spherical focus capabilities derived from Canon’s L-Series EF camera lenses which is distinguished by a bold red ring around the outer barrel. The lens delivers superb performance due to such sophisticated Canon optical technologies as ultra-low dispersion (UD) glass, aspherical lens elements and super spectra multi lens coatings. The lens also includes a Marginal Focus feature which helps ensure content projected on the peripheral portions of domed surfaces remains in focus.
The Canon REALiS 4K501ST projector also offers six different pre-set image modes, as well as three customizable image modes, to help optimize quality based on content type and projection environment. The projector’s DICOM Simulation Mode can be ideal for displaying monochrome digital X-rays, CAT scans and MRIs with superb grayscale gradation. This mode, which offers both clear and blue base color temperature presets, simulates the results of devices compliant with the Digital Imaging and Communications in Medicine (DICOM) Part 14 standard.
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BASSBOSS Intros Budget VS21 SubwooferAustin-based powered loudspeaker manufacturer BASSBOSS just launched their new VS21 powered subwoofer. The VS21’s hybrid vented short horn enclosure delivers exceptional transient response thanks to performance efficiencies at the upper end of its operating range. This is expressed as a fast attack, which is highly desirable for acoustic instruments like kick drums and bass guitars. At the same time, the enclosure is optimized for low frequency performance and depth, thanks to a large acoustical volume, low tuning and the massive displacement of a long-excursion 21″ woofer — up to 58 millimeters of excursion peak-to-peak. With a frequency response of 27-100 Hz and 132 dB of continuous output at the ready, the VS21 offers much deeper and smoother response than similarly-sized horn-loaded boxes, while still delivering high-impact power and tremendous dynamics.
The VS21’s dimensions (36”x24”x36”) allow for easy integration into existing speaker cubbyholes, providing a cost-effective and straightforward path for venues to upgrade the low-end performance of their systems without a ‘rip and replace’ renovation. Its smaller frontal area also allows more output to be focused forward from a limited area than a typical set up with dual 18” subs. The VS21’s enclosure is made from 18mm Baltic Birch plywood with dado joints and stainless steel hardware. It is finished with a rugged, touring-grade, waterproof, polyurea coating. This enables it to stand up to the demands of day-to-day life in the club or on the road. Covers and wheel carts are also available.
Like all BASSBOSS loudspeakers, the VS21 is powered by a built-in 2400W RMS amplifier that includes all of the necessary processing for seamless ‘plug-and-play’ operation. An included low-pass filter provides a broad, flat frequency response without the need for any EQ. The VS21 also features a sophisticated limiter system, which protects the woofer from thermal and overexcursion damage. This enables users to achieve maximum output from the loudspeaker without concerns about overdriving it.
The BASSBOSS VS21 will be shipping in late August and is priced at $3,995 and here are the details. Leave a Comment
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beyerdynamic Debuts New Gooseneck and Array Microphones with Programmable Button beyerdynamic has extended its product range of the Classis installation microphone series with new gooseneck and vertical Revoluto Array microphones, which are fitted with programmable buttons. The button functions can be easily selected with a rotary control.
By using the programmable button of the SP variants you can select the operating mode ON/OFF, Push-To-Talk or Push-To-Mute. The microphone button can also be completely disabled. Furthermore, there are two settings of the frequency response possible: linear or with bass roll-off to suppress low-frequency noise. The LED ring to display the microphone status can be deactivated.
In addition to the features of the SP variants, the RC version allows the operation by an external control. In addition to this an external device can be controlled via the control output when operating the microphone button.
Versions:
- Classis GM 313 SP – gooseneck microphone, 300 mm (12“) long, LED ring, programmable button
- Classis GM 315 SP – gooseneck microphone, 500 mm (20“) long, LED ring, programmable button
- Classis GM 315 RC – gooseneck microphone, 500 mm (20“) long, LED ring, programmable button, remote control
- Classis RM 31 SP – array microphone with Revoluto Technology, LED ring, programmable button
- Classis RM 31 RC – array microphone with Revoluto technology, LED ring, programmable button, remote control
All the specs are here. Leave a Comment
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Extron Announces New HDMI Cable Equalizer for 4K/60 Sources Extron just introduced the HD 4K 101 Plus, an HDMI cable equalizer supporting video signals at resolutions up to 4K/60 with 4:4:4 chroma sampling. Used at the destination end of a long cable run, the HD 4K 101 Plus actively equalizes poor or marginal source signals, reduces jitter and skew, and adds output pre-emphasis to reliably extend the HDMI signal. The HDCP 2.2-compliant equalizer supports HDMI 2.0b specification features, including data rates up to 18 Gbps, HDR, Deep Color up to 12-bit, 3D, HD lossless audio formats and CEC. To streamline integration, the 1/8 rack wide unit can be powered by the connected HDMI source or an optional external power supply.
The HD 4K 101 Plus compensates for poor HDMI source signals and low-quality cabling. It can be used in conjunction with products such as the Extron HD 4K 110 Series to provide a cost effective solution for extending 4K video signals between the source and the display. DDC channels are actively buffered, allowing pass-through of EDID and HDCP information between source and display. EDID pass-through ensures that the source video is at the optimal resolution for the display, and HDCP 2.2 compliance enables extension of encrypted content from Blu-ray players, satellite and cable TV tuners, DVRs, laptop computers, and other HDCP-enabled sources. These capabilities and other features such as a compact enclosure and ability to be powered by the source device make the HD 4K 101 Plus an indispensable addition to AV designs and existing systems with 4K video requirements.
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For all you REGULAR readers of rAVe Rental [and Staging] Edition out there, hopefully you enjoyed another opinion-packed issue!
For those of you NEW to rAVe, you just read how we are — we are 100 percent opinionated. We not only report the news and new product stories of the ProAV industry, but we stuff the articles full of our opinions. That may include (but is not limited to) whether or not the product is even worth looking at, challenging the manufacturers on their specifications, calling a marketing-spec bluff and suggesting ways integrators market their products better. But, one thing is for sure, we are NOT a trade publication that gets paid for running editorial or product stories. Traditional trade publications get paid to run product stories — that’s why you see what you see in most of the pubs out there. We are different: we run what we want to run and NO ONE is going to pay us to write anything good (or bad).
Don’t like us, then go away — unsubscribe! Just use the link below.
To send me feedback, don’t reply to this newsletter. Instead, write directly to me at gary@ravepubs.com or for editorial ideas, Editor-in-Chief Sara Abrons at sara@ravepubs.com
A little about me: I graduated from Journalism School at the University of North Carolina at Chapel Hill (where I am adjunct faculty). I’ve been in the AV-industry since 1987 where I started with Extron and eventually moved to AMX. So, I guess I am an industry veteran (although I don’t think I am that old). I have been an opinionated columnist for a number of industry publications and in the late 1990s I started the widely read KNews eNewsletter (the first in the AV market) and also created the model for and was co-founder of AV Avenue, which is now known as InfoComm IQ. rAVe [Publications] has been around since 2003, when we launched our original newsletter, rAVe ProAV Edition.
Everything we publish is Opt-in — we spam NO ONE! rAVe ProAV Edition is our flagship ePublication with what we believe is a reach of virtually everyone in the ProAV market. rAVe HomeAV Edition, co-published with CEDIA and launched in February 2004, is, by far, the largest ePub in the HomeAV market. We added rAVe Rental [and Staging] in November 2007, rAVe ED [Education] in May 2008 and then rAVe DS [Digital Signage] in January 2009. We added rAVe GHGav [Green, Healthcare & Government AV] in August 2010 and rAVe HOW [House of Worship] in July 2012. You can subscribe to any of those publication or see ALL our archives by going to: https://www.ravepubs.com
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