Latest headlines: Scott Tiner on the challenges of selling services, James Kirby on the verticals that will help grow pro audio and more
April 28, 2021 | Volume: 10 | Issue: 8
It’s been a while since I’ve been able to connect with our HoW readers. But this is a great issue to circle back with you on, on this beautiful Wednesday afternoon/evening.
In “Which Key Verticals Will Drive Recovery for the Commercial Audio Market?” Futuresource Consulting shares which applications have been vital to the positivity of commercial audio over the past year. Even without a direct mention of HoW, I know you’ll be able to relate to the scenarios painted in this report. We can all jibe with a story that brings us positive ProAV trends and outlooks too, no?
In “The Challenges of Selling Services,” Scott Tiner says that houses of worship are becoming strong users of streaming video. “By dividing your resources into these specific areas of the services you provide,” Tiner says, “you can offer the best expertise and more targeted services to your customer.” What else would you add?
If you have any news pieces, blog posts, events or industry updates that should be on our HoW radar, we’d love to hear from you. Though here’s a better idea: Register for LAVNCH WEEK 4.0 and use the LAVNCH NETWORKING feature in the platform to connect with fellow #AVtweeps and share your latest. Also exciting: A brand new #avIRL (AV in real life) segment during LAVNCH WEEK will include live case-study presentations — revealing which manufacturers are solving the biggest AV/IT problems we’re having right now.
I always anxiously await the arrival of my copy of the Harvard Business Review. While I realize that may sound a bit nerdy, I think it is an amazing resource for anyone who thinks about leadership, management and business operations. In the March/April edition, there is a story called “How to Shift from Selling Products to Selling Services.” It is a great piece that can easily apply to the AV industry.
Despite declines over the past year, the installed audio markets have provided a strong base of demand for many manufacturers and continue to show the fastest levels of recovery. This is especially the case for commercial audio, which is home to PA/VA, background music and conferencing applications.