Latest headlines: Scott Tiner on looking at the exercise industry for AV tips and Murphy Daley on the importance of organized lists.
December 14, 2021 | Volume: 10 | Issue: 23
Happy Tuesday, AVtweeps! How’s your week been so far? In case you missed it, there’s a neat case study this week covering how Alcons Audio updated the sound system in an inclusive Georgia church. Check it out here!
Our first column this week encourages us to look outside the box and at other industries where AV has pivoted itself to be successful. In Scott Tiner’s “Learning From The Exercise Industry,” he references how companies like Peloton and Tempo.fit had expanded their exercise capabilities to the virtual world, giving them that much of a lead when public gyms shut down. The idea of engaging audiences virtually was not new, but being well established in that arena certainly helped them adjust. House of Worship applications can learn from this, as churches that already had online services did not struggle near as much as in-person-only churches did when the pandemic hit. What engagement techniques have you learned since the pandemic hit that you will continue to use in the future?
Our second column is one that includes some holiday cheer — and how to keep it organized. Staying organized is only possible when we keep our organizational tools in check, and in this case, that means Christmas lists. Christmas to-do lists, that is. In such a busy and celebratory time of year, the HOW industry can get bogged down with tasks, services, volunteers and more. Murphy Daley reminds us of the importance of staying organized and gives a few tips on how to do so too.
That’s about all for today. I hope you have a great rest of your week, and I look forward to next time. Bye!
As we begin to realize that COVID-19 will become endemic, perhaps becoming less dangerous, but never fully going away, we also should realize that these types of choices will continue to need to be made. In October I wrote about how InfoComm, and other trade shows, should embrace those people who make the choice not to attend. This month I have been thinking about other business opportunities that the AV industry could find in this ongoing environment.
The AV industry is usually very busy this time of year. Most customers are staring down the end of the year and need to wrap up projects they’ve been working on. Some customers want to get certain initiatives started and on the books before 2021 closes up. The end of the year is full of urgent emails and phone calls.