Happy Friday, #AVtweeps!
Scott Tiner touches on social media and how it has pros and cons in business. His biggest takeaway: Use your social media presence as a unified front for your personal brand. How do you draw the line between a personal and professional social media presence?
For me, I find myself speaking in a different cadence in my personal vs. professional posts. My professional posts embody what one would consider a post that mirrors that of something found in a social media marketing content calendar. I am so used to writing content optimized for brands that my professional brand online is similar in its structure and cadence. Comparatively, my personal posts almost always align with a pop culture reference. For example, I saw Frozen 2 last night with some friends. Olaf, the talking snowman chock-full of pop culture references, found himself lost in the woods during one of the best scenes of the movie. He kept calling out names like "Elsa, Anna, Kristoff, Sven and Samantha." Then jokingly shared he didn’t even know a Samantha. Here
is my tweet.
Have a great weekend!