Latest headlines: Tony Sprando on where customers fall down, James Kirby on the status of pro audio during COVID-19 and more
May 27, 2021 | Volume: 10 | Issue: 10
This week, Tony Sprando writes about the places “where customers fall down.” A lot of those places have to do with price, he says. When customers lean on friends, family and those they know through church for a deal, is it using those resources in a wrong way? Read more to find out.
Also, this week, our friend James Kirby over at Futuresource Consulting writes about the pro audio market coming out of the pandemic. He touches upon fixed installations and live events — but he also mentions how the house of worship market has fared with audio over the past year.
Finally, catch Sennheiser’s new MobilConnect Wi-Fi solution, Sony’s TSItouch collaboration and more.
Have a great Thursday evening, Friday and weekend. I’m out of here.
Over the past 20 years, I’ve done many audiovisual jobs. But for as many jobs as I’ve done, I’ve also calculated twice as many bids. As someone who works in delivering a service, you notice a pattern when giving a bid. You will find that when you go out and assess what clients need, finding the right services for a fair price may never be enough. Oftentimes, no matter how much you try to give someone a deal, they will not think it is cheap enough.
The professional audio market has traditionally been an area of long-term growth, driven by macro factors and innovation across a range of vertical and product segments. However, the outbreak of COVID-19 came as an unprecedented shock to the industry, negatively impacting many of the industries which previously provided long-term growth for audio equipment. Significant challenges faced pro audio during 2020, and still many of the same conditions apply this year, however the commencement of vaccine roll-outs and a clearer timescale of recovery are providing greater confidence across the market.
