VOLUME 1, ISSUE 6 – December 3, 2024

Tomorrow’s Tech Today: December 2024

December 3, 2024 | VOLUME 1 | ISSUE 6

As 2024 comes to a close, the tech world continues to innovate at a remarkable pace. This month, we highlight breakthroughs in augmented reality, with Mattercraft and HOLOFIL enhancing user experiences with precise AR positioning and new 3D model viewer upgrades. We also explore innovations in XR content creation, including Luminous XR’s no-code platform and PICO’s new device management tool for businesses. 

Looking ahead to 2025, the future of tech is bright with emerging opportunities. Whether it’s attending CES to stay on the cutting edge or exploring the latest trends in immersive media, there’s much to look forward to.

Wishing you a joyful holiday season and a prosperous New Year!


Best,

Megan A. Dutta

Editor-in-Chief

LAVNCH [CODE]

P.S. Have feedback on what type of content you’d like to see covered by the LAVNCH [CODE] team? Want to join our blog squad? Email me at megan@theraveagency.com.

PRODUCT NEWS

Future-forward technologies to keep an eye on.

Mattercraft has integrated Immersal’s VPS tech for precise AR web positioning—enabling immersive, location-based experiences.

HOLOFIL has introduced an AR upgrade to its 3D model viewer app, enabling users to interact with 3D models in real-world environments. 

Chaos has released V-Ray 7 for 3ds Max, featuring advanced Gaussian Splat support, new tools for interactive virtual tours, and more than 20 additional updates aimed at enhancing the rendering process for creative professionals.

Luminous XR has launched FLOW, a no-code content creation tool, allowing users to design and deploy immersive XR experiences without coding skills. 

PICO has unveiled the Business Device Manager, a SaaS platform for managing XR devices in enterprises; it is designed to enhance XR deployment, control, and user experience.

INDUSTRY NEWS

Everything you need to know and more.

AVIXA has announced the election results for the 2025 AVIXA Board of Directors and Leadership Search Committee; Jatan Shah of QSC will serve as the BoD chair.

The 2025 Business & Leadership Conference (BLC), organized by NSCA, is set for Feb. 25-27, at the Ritz-Carlton Dallas Las Colinas in Irving, TX.

Wovenmedia has partnered with Magnetic 3D to provide retailers with an end-to-end solution for incorporating holographic 3D content on screens in physical stores to drive shopper engagement with in-store RMNs.

tvONE has appointed Nick Spencer as technical product manager for Green Hippo’s Hippotizer Media Servers.

Nanolumens has completed a comprehensive redesign of its warranty offerings—including new benefits to the standard Nixel to Pixel Warranty and two additional service-level agreements, NixelCore and NixelPro.

BLOGS

Articles and opinions from industry futurists.

Real-World Examples

Case studies on innovative installations.

Sony and others will produce The Simpsons Funday Football, a real-time animated alternate presentation of a Monday Night Football game on Monday, Dec. 9.

Disguise has powered a new video projection show and multimedia theater experience for Top of the Rock’s immersive welcome experience.