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Welcome to this edition of rAVe Home! The war may not be over (The HD disc format wars, that is) but Blu-ray won one of the early battles when Blockbuster announced it’s going with that format as opposed to HD DVD when the company stocks its stores in July. You can read the news in this issue. And did you see that Ingram Micro made another huge acquisition of a distributor for HomeAV? Thanks to Da-Lite’s Blake Brubaker for his contribution this issue. Blake examines the new ways of positioning a screen in a room based on the proliferation of 1080p. And thanks to InsightMedia’s Steve Sechrist, who analyzes what will result from the recent deal struck by Clearwire, Echostar and DirecTV. Enjoy the issue! Gary Kayye, CTS Satellite Sub’s Finally Deliver on Broadband Via Clearwire Alliance
The deal allows an in-kind service exchange between the two technologies, giving Wi-Max broadband access to satellite subscribers, and allowing Clearwire broadband customers to opt for either satellite TV service. The deal will almost assuredly accelerate the ramp of Wi-Max build out for Clearwire seeking to catch-up in major coverage areas nationwide. To date, Clearwire has networks in 39 markets and serves a population base of almost 10 million, and from this population, the company claims about 250K subscribers in smaller cities and rural areas. DirecTV and EchoStar boast 16.2 million and 13.5 million subscribers respectively, and cover the entire US with a ring of satellites circling overhead. But the wireless broadband deal also offers some unique benefits the cable boys are unable to match. Unlike cable and DSL broadband, which are terrestrial or a “trench technology”, the Wi-Max (wireless) offers a “nomadic” benefit in that users can port their subscription off-premises accessing the broadband signal throughout the coverage area via laptops and other mobile devices. It also empowers a competitive albeit limited mobile VOIP phone service—that of course is coverage area dependent. Our take, any solution that seeks to break up the duopolistic pricing of internet broadband service is a market positive and potential boon to consumers. Wi-Max has this potential and others (like Sprint) are also looking to team with Clearwire. Hats off to McCaw and his second wireless marketing coup—the deal is a match made in heaven for all concerned, all that is but the telco’s and cable provides now faced with the prospect of a round of long overdue competitive price reductions. –SS About Insight Media: Insight Media (www.insightmedia.info) is a leading market and technology research firm providing its unique Opportunity Analysis for manufacturers and resellers of electronic displays and their components. Opportunity Analysis evaluates technology, market data, competitive factors, user applications, business and distribution elements and combines them into an integrated strategic operational guide. Insight Media also provides timely newsletters, detailed assessments, global market reports, focused industry conferences, and tactical consulting. Thanks to our sponsor D-Tools, worldwide leader in easy-to-use, highly accurate system design software. System Integration just got easier! Angles of Reflection
Too Close for Comfort? As time goes by for those of us in the audiovisual industry, we have all seen some very interesting and exciting technology come to the forefront. One such item that is setting the visual side of the equation on end is HDTV and 1080p capable projectors. Whether you are in the residential or commercial side of the audiovisual industry, you have no doubt heard the buzz that is being created by the introduction of projectors with a native resolution of 1920 x 1080. The advent of this chipset has pushed the proverbial resolution envelope once again. As that envelope is pushed, it creates a perfect opportunity for those of us in the screen business to reevaluate the rules we have in place for sizing a screen to a room.If you recall not too many years ago, many in the industry decided that the rules that were used for sizing a screen needed to be evaluated due to the changes and advances that occurred in projection technology and the ever increasing need for audiences to not just look at a projection screen but be able to read or evaluate what was being presented on the screen. Much of this need was driven by the fact that software manufacturers were developing programs that allowed a presenter to put the highlighted text points in front of their audience, on a projection screen rather than on a piece of paper. For those of us in the PC world, we know this as the introduction of Microsoft’s PowerPoint software. When this occurred, we learned that the rules we had been using, when all we were doing was looking at video images, were outdated and inadequate for the task at hand. From the reevaluation, we determined that for a commercial venue we needed a screen height that was at least one sixth (1/6) the distance from where the screen will be placed and the most distant viewer for applications where we had to read the content and one fourth (1/4) if we were to inspect the image. To date, this has served us well. Now, let us take a look at whether or not the new 1080p formats will have an affect on this rule. Perhaps one of the biggest challenges we face with these new high resolution formats is making sure that the font size of the projected text is large enough for everyone in the audience to be able to read. It seems that every time I get a new monitor or computer it is higher resolution. When I turn it on for the first time, I am taken back as to how small the fonts on Windows have gotten. This is a result of the same font size being used by Windows but at the larger resolution. In other words, a 10 point text in one resolution might look like this, while the same 10 point text might look like this with a higher resolution. The reason this occurs is because the computer is using the same number of pixels to create the letters but since the pixels are smaller, and more of them, the same text is much smaller. For that reason, it is very critical that in any presentation we have control over the ability to change the font size in order to compensate for these discrepancies between resolutions. Let us then look at this from a more mathematical standpoint. For purposes of this example, let us take a screen that is sized to 45" x 80". If we are using a projector that has a native resolution of 720 x 1280, we can easily multiply those two by each other and determine that we have 921,600 pixels being displayed on the screen. From that, we can determine that each pixel is 0.0625" in height by 0.0625" in width. By contrast, if our projector has a resolution of 1080 x 1920, keeping the screen size at 45" x 80", the pixel height now becomes 0.0417" in height by 0.0417" in width. As you can see, there is a fairly significant disparity between these two. Now let us look at how a computer presents text and fonts. How this occurs is worth an article in itself. So, for the purposes of this example, we will assume that for most Windows based software the 10 point Arial letter T is made up of a pixel structure that is 10 units in height. Armed with that information, we can now determine the percentage of difference between our Arial letter T in the two different resolutions. The smaller of the two resolutions will result in a height of 0.625" for our character versus 0.417" for the denser of the two resolutions. As you can see, with the new 1080 resolution our character is nearly 50% smaller. To take the character height issue one step further, we learned from Volume III of “Angles of View” that in order for the human eye to recognize the smallest character being projected, that it must subtend at least 10 arc minutes. (An arc minute is a unit of angular measurement equal to one sixtieth of a degree or 60 arc seconds.) Through a long and involved set of calculations, this equates to the rule we have used to date that states we need at least ¼ inch in character height for every 7-feet of viewing distance. Considering that this rule is not impacted by the resolution of the display, it is still valid and should be followed. However, as we just learned, with a higher resolution display it is very likely that the font size that was used with a lesser resolution may not work with the higher resolution and is the reason why it is critical that we can change font size on our presentations. Alright, so we know that we can potentially have a problem with the current rules and we need to make sure that our font sizes are large enough to ensure all of our audience members can read the text. However, what about seating distances and the screen size? When most of us see a movie at the local cineplex, we generally like to sit somewhere between half way back and in the middle of the screen. This, we feel, is the best seat in the house. No doubt this is in most cases just that. However, show up a little late to the screening of that “must see” new movie and you will find that the only seats left are those in the front row and perhaps are the seats that are to the far left or right of the screen. These are by most standards considered the worst seats in the house. Why is that the case? Well, as you would assume, the angles at which you are required to watch the movie, both horizontally and vertically, are sometimes uncomfortable. The human eye’s visual field of view is 135° High by 160° Wide. Although this is a very impressive range of vision, it is possible, as we know from the movies, to be too close for comfort. So, exactly when is this the case in a commercial boardroom or a residential home theater? In Volume I of “Angles of View”, we learned that for most commercial applications that the closest we should sit to the screen is 1½ times the width of the screen and furthermore we learned that this row could be 2 screen widths across. So, does this still apply in the 1080p revolution? In order to answer this question, we need to see how this rule came into being. The calculations behind this recommendation were based on the off-axis angle at which a text character becomes more elliptical and less recognizable. The maximum angle at which we can acceptably view this character is 45º. Therefore, by drawing sight lines from a respective screen out from the left side of the screen to the right side of the audience and vice versa, we end up with an ever increasing cone which has an intersection point that is .5 widths out from the screen. At this point, only one person would be within the acceptable viewing position. Taking this out, further reveals our rule of 2 screen widths at 1½ times the width back from the screen. So as you can see, this rule has nothing to do with the resolution of the screen. It has only to do with the angle of which we are viewing the screen. Therefore, in the commercial world, we can make the assumption that our guidelines are still applicable. As for the residential side of the equation, things become a bit stickier. If the room in which the screen is located is one that is multi-purpose and has seating that may be off-axis at harsh angles, the rules we use for the commercial world should be applied. However, if instead, we have a dedicated theater room with seating arranged much like the local cineplex, the rules change just a bit. If we apply the same logic that was used for the commercial boardroom application above, then we would say that a row that is 1 width back from the screen is able to be 1 width across. After all, the math works correctly. However, let us think about this from a real world perspective. As an example let us look at the same 45" x 80" screen that was used above. Our normal rules for sizing a screen say that we should be no further back than 3x the height or 11.25 feet. In order to then determine the closest seating distance, we would say that it is equal to the width or 80". Is this too close? According to our maximum off-axis viewing angle, no it is not, but what about the pixels? Will we see them seated this close? In order to answer this question, we need to look at the human visual system. If we are lucky enough to have 20/20 vision, that basically means that we can clearly distinguish one arc minute of contrasting information, from 20 feet away. Converting that to inches, tells us that in order for us to distinguish the contrast of that item, in this case the gap between two pixels, the pixel will need to be larger than 0.069 inches in height. Looking at our examples from above, we learned that our pixel is 0.0625 inches in height for the lesser of the two resolutions and 0.0417 inches in height for the greater of the two. As you can see from 20 feet back, neither one of them becomes an issue. However, once we move forward on the 1024 x 720 resolution we begin to have potential issues where as the 1080 x 1920 image does not cause problems until we get to somewhere around 12 feet from the screen. So as you can see the scenario where we would be seated one screen height or 80 inches from the screen is way too close and we would likely be able to see the pixels. Since we have determined that at 12 feet is where we will potentially begin to see the pixels, let us use that information to determine the optimum seating area for the screen and ultimately provide us with a formula for determining the proper screen height. By taking the 12 feet and dividing our screen height of 45 inches, we have determined that the optimum viewing distance for a 1080p projected image is equal to 3 screen heights. So, our 1/3 rule that we have been using in the residential world is indeed still applicable and is not too close for comfort.
The 2007 registration brochure is available to download at www.cedia.org/expo. Don’t miss the exciting opportunities that this 4-day tradeshow has to offer including; hundreds of education courses that will be taught in the five CEDIA University colleges, full-day workshops, FREE manufacturer product training, new products and technology being unveiled, and the many special events CEDIA has arranged for you. Don’t put off registering, because when you register before July 11, 2007 you are able to receive discounts on hundreds of education offerings*, the tradeshow floor, the golf outing, and awards banquet tickets. Register before July 11 and see the savings:
Don’t miss your chance to take advantage of these amazing discounts. Register now! While you’re in this Mile High City, don’t forget to check out all the great attractions of Denver. This city hosts hundreds of events throughout the year that showcase the foods, arts, culture, and entertainment. For more information regarding Denver, please visit www.visitdenver.org/cedia.
It’s actually good that a company as large as Blockbuster finally made a decision, and a decision so big that it could impact the final outcome of which format will be the ultimate winner. And of course, I think they made the right decision. For more information, go to http://www.b2i.us/profiles/investor/ResLibraryView.asp?BzID=553&ResLibraryID=20345&Category=1027 Ingram Micro Buys DBL Distributing
You no doubt recall that Ingram Micro bought AVAD two years ago and that was a big move into the custom install market. With this acquisition, Ingram Micro has a wide influence in both retail and custom install product distribution. For more information, go to http://phx.corporate-ir.net/phoenix.zhtml?c=98566&p=irol-newsArticle&ID=1015003&highlight= DLP BrilliantColor Shines at InfoComm
BrilliantColor uses up to six separate colors and because it is sealed, it has no filters that need changing – another benefit they touted during the show. Yes, BrilliantColor isn’t new, but what is new is the DDP2230 ASIC chip set with improved image processing, color performance and wider resolution options. Every DLP manufacturer on the show floor was boasting about their BrilliantColor projectors so you know DLP is really onto something. Again. No doubt 3LCD will fight back at NSCA and we’ll be watching. For more information, go to http://www.dlp.com/tech/press_releases_details.aspx?id=1330 JVC Provides a Rare Sighting: 4K Source Projected on a 4K Projector
It was the best live video ever seen, anywhere! Applications targeted include simulation, computer modeling, CAD, and medical viewing systems. In the medical device industry, the high native contrast, accurate grayscale gradations, and resolution of JVC's 4K2K D-ILA technology will allow systems that have been traditionally film-based to migrate to digital technology, suggests the company. For more information, go to http://pro.jvc.com/pro/pr/2007/infocomm/jpc_release.html Syntax-Brillian Introduces 65-Inch1080p LCD HDTV at InfoComm
This display has two HDMI, two component, composite and VGA inputs as well as RS-232. Firmware is upgradeable using USB, and it has a thin bezel design with removable speakers. Also, there is an optional wall mount for custom installs. MSRP is $9,999. For more information, go to http://phx.corporate-ir.net/phoenix.zhtml?c=146224&p=irol-newsArticle&ID=1016834&highlight= JVC Announces LCD TVs With MaxxAudio for Built-in Home Theater-Quality Sound
To read more about the MaxxAudio technology, go to http://www.maxx.com/ Computer Graphics Video, Component Video, Travel the Distance With Kramer TP-45/TP-46 Twisted Pair Combo
The TP-45 transmitter accepts a computer graphics video signal on a 15-pin HD connector with resolutions up to UGXA and a component video signal (Y, Cb/Pb, Cr/Pr) on 3 RCA connectors with resolutions up to 1080p. The TP-45 also accepts an unbalanced analog stereo audio signal on a 3.5mm mini jack connector and an S/PDIF digital audio signal on an RCA connector. Both the video and audio signals can be easily selected via push-button switches so the desired combination can be transmitted to the receiver. The audio signal on the TP-46 is distributed simultaneously to the analog and digital audio outputs. For more details, go to http://www.kramerelectronics.com/news_full_story.asp?iNews=208 Doorbell, Intercom From NetStreams a First Using IP Linux
Featuring an integrated microphone, speaker, and matching doorbell unit, DoorLinX allows any MP3 audio file, including a recorded voice, to be used as a door chime (and to have different sounds associated with different doors or points of entry). Designed for front door, back door, gate, garage, and any other entry areas where having two-way voice communication is a requirement or preference, the DoorLinX is available for use with DigiLinX Multi-Room Entertainment and Control system. "Virtually unchanged for decades and often overlooked in integrated home control systems, doorbells and intercoms need to be updated with 21st century technology," says NetStreams CEO and Founder Herman Cárdenas. For more information, go to http://www.netstreams.com/resproducts.aspx?ID=2&PId=101 Creative Adds Features to ZEN Stone Player
Also added to the ZEN Stone Plus are FM radio and voice recording, clock, stopwatch, and customizable equalizer settings. The Creative ZEN Stone Plus comes in six high-gloss colors: black, white, red, blue, pink and green, and it has a smooth contoured design, so it feels naturally comfortable in your hand. Also, no driver is needed to add music. Users just drag and drop up to 500 songs and choose "Play" or "Random" and listen to up to 9.5 hours per charge. Users can also personalize the Creative ZEN Stone Plus with silicone skins that include a clip and are available in five different colors. An armband that comes with a skin is also available, a wristband that doubles as a watch band for the clock and stopwatch, and a keychain with a tiny case that carries the player. Creative also offers the Creative TravelSound ZEN Stone portable speaker system with dock for this model. It is powered by two AAA batteries for 20 hours of operation. Also, users can listen to music at lower volume without batteries as the speaker can operate without the power amplifier. For more information, go to http://www.creative.com/press/releases/welcome.asp?pid=12760 Ultimate Remote Control: Hitachi Tech Allows Brain Control
OK, it still needs a lot of development but it is working in the lab…a "brain-machine interface" developed by Hitachi analyzes slight changes in the brain's blood flow and translates brain motion into electric signals. A cap connects by optical fibers to a mapping device. This links to a toy train set via a control computer and motor. A demo at Hitachi's Advanced Research Laboratory shows one big advantage: these sensors don't have to physically enter the brain. For more information, go to http://www.hqrd.hitachi.co.jp/arle/news_pdf_e/arl061106nrde_bmi.pdf Well, that's it for this edition of rAVe! Thank you for spending time with me as we muse the industry's happenings. To continue getting my newsletter, or to sign up a friend, click the link below. To send me feedback, don't reply to this newsletter – instead, write to me at gkayye@kayye.com or for editorial: Denise Harrison at dharrison@kayye.com A little about me: Gary Kayye, CTS, founder of Kayye Consulting. Gary Kayye, an audiovisual veteran and columnist, began the widely-read KNews, a premier industry newsletter, in the late 1990s, and created the model for and was co-founder of AV Avenue – which later became InfoComm IQ. Kayye Consulting is a company that is committed to furthering the interests and success of dealers, manufacturers, and other companies within the professional audiovisual industry. Gary Kayye's rAVe was launched in February 2003. The rAVe Home Edition co-sponsored by CEDIA launched in February, 2004. To read more about my background, our staff, and what we do, go to http://www.kayye.com Copyright 2007 – Kayye Consulting – All rights reserved. For reprint policies, contact Kayye Consulting, 400 Meadowmont Village Circle, Suite 425 – Chapel Hill, NC 27517 – 919/969-7501. Email: dharrison@kayye.com Gary Kayye's rAVe contains the opinions of the author only and does not necessarily reflect the opinions of other persons or companies or its sponsors.
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