Today, April 9, is Identity Management Day, which is designed to inform about the dangers of casually or improperly managing and securing digital identities.

“Identity Management Day is an opportunity for all of us to evaluate our role in protecting our digital ecosystem,” said the day’s organizers in a statement. “Whether acting as consumers or employees or partners, our online behaviors matter. Reusing a password or clicking on a suspicious link can wreak havoc in our individual lives, but it can also be an opportunity for a cyber attacker to get a foothold inside a corporate network. So, while the second Tuesday in April may be the day we recognize the importance of proper identity management, it must become a focus every day.”

Watch the video below to learn more about Identity Management Day.

In celebration of the day, the Identity Defined Security Alliance and the National Cybersecurity Alliance are hosting a day-long virtual conference that will bring together identity and security leaders and practitioners from all over the world to learn and engage. The event goes from 9 a.m. to 5 p.m. EDT, but all sessions will be recorded and the conference portal will remain accessible until May 9th. Click here to learn more or to register.