Apple Reports Record Quarter

January 29, 2009 - ProAV News, rAVe [PUBS],

Apple Inc. last week announced financial results for its fiscal 2009 first quarter ended December 27, 2008. The Company posted record revenue of $10.17 billion and record net quarterly profit of $1.61 billion. These results compare to revenue of $9.6 billion and net quarterly profit of $1.58 billion in the year-ago quarter. Gross margin was 34.7 percent, equal to the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue.

In accordance with the subscription accounting treatment required by GAAP, the Company recognizes revenue and cost of goods sold for iPhone and Apple TV over their economic lives. rAVe believes that this is an intentional and significant mention of AppleTV — a HomeAV movie and TV Show server — something we’ve been saying will impact the ProAV market one day.

Apple sold 2,524,000 Macintosh computers during the quarter, representing nine percent unit growth over the year-ago quarter. The Company sold a record 22,727,000 iPods during the quarter, representing three percent unit growth over the year-ago quarter. Quarterly iPhone units sold were 4,363,000, representing 88 percent unit growth over the year-ago quarter.